1. SWOT Analysis
Unit 1, P7 and P8 Criteria

2. Strengths, Weaknesses, Opportunities and Threats (SWOT)

3. Strengths
By knowing your strengths you can focus your energies to things you are good at
This can help you identify long term goals
Strengths are not just about work skills. You need to think about how you have grown and developed as a result of all the experiences you have had
Strengths include:
Education
Attitudes
Personality
interests

4. What are your strengths?
Fill in the strengths section of your SWOT analysis by asking yourself the following questions:
What are you really good at?
What skills do other people recognise in you?
What do you do better than most people you work with?
What do you get recognised or rewarded for?
What about yourself are you most proud of or satisfied with?
What experiences, resources or connections do you have access to that others do not?

5. Weaknesses
It is vital to be honest about our weaknesses as these are the areas we can improve so they don’t hinder our final goal achievement
Weaknesses need to be addressed so that:
they do not impact heavily on the likelihood of success
They can be planned for
When addressed they can help ensure future goal success is achievable
It is important when listing weaknesses that you limit yourselves to the ones that have a direct link to goal satisfaction

6. Opportunities
Strengths and weakness are about looking inside ourselves and self-assessing
Opportunities are external and about how you can take identity and advantage of outside elements that can help improve your chances of goal success
Often setting aside some time and brainstorming can help uncover new and innovating opportunities that you have not realised are there

7. What are your opportunities?
Fill in the opportunities section of your SWOT analysis by asking yourself the following questions:
In what ways can you maximise your strengths?
What opportunities are open to those who do things well?
What would you have to do that you are good at?
How can you minimise your weaknesses?
If your weaknesses no longer hold you back what could you do?
Where do you see the most potential growth for yourself?
What trends are having an impact on your current career or one you are thinking about pursuing

8. Threats
We cannot control threats but we can analyse them and plan for their occurrence
By realising and acknowledging all potential threats you reduce the anxiety you feel about them
More importantly through acknowledgement and planning you can significantly reduce the severity of their impact should a threat occur

9. What are the threats?
Fill in the threat section of your SWOT analysis by asking yourself the following questions:
Do you have weaknesses that need to be addressed before you move forward?
What problems could your weaknesses cause if left unchecked?
What setbacks might you face?
What obstacles have other people overcome to get to where you want to go?