2. o Founded in 1937 o Information technology corporation o Specialized in: Personal computers, notebook, and servers Printers, Digital cameras, and many other Services o Staggering revenues in 2007

3. Mission “ Making diversity and inclusion a conscious part of how we run our business throughout the world” Vision Create and sustain long term competitive advantage Objectives Earn Customer loyalty Achieved Profit and Find opportunities for Growth Market leadership Commitment to employees Leadership capability Global citizenship

4. Product Differentiation HP Financial & Software HP Services ESS IPG PSG Market Pull Market Push Market CheckmateMarket Expansion Effectiveness (externat focus) Market Position Efficiency (Internal focus) Operations Market Maintenance and defense Early Majority Late Majority

5. HP by the numbers (2008)

6. Bill Hewlett & Dave Packard 1938 – 1997 Carly Fiorina 1999 Mark Hurd 2005

7. Bill and Dave Supporting text Carly Supporting text Mark Supporting text Leadership Style

8. Culture and Leadership Strategy Product Differentiation FocusNicheCost FocusCost Leadership Leadership Style Inspirational Organizational Culture Creative Organizational Life Cycle Leadership Style Supportive Organizational Culture Supportive Leadership Style Logical Organizational Culture Quality Leadership Style Logical Organizational Culture Quality Leadership Style Directive Organizational Culture Production Leadership Style Directive Organizational Culture Production Transformational (revolutionary) Transactional (evolutionary)

9. Staffing Strategy o Recruiting o Training o On the job o Mentorship o Remote o Professional Development