1. FEATURE WRITING

2. Key discussions 1.What is a feature / definitions 2.Key characteristics of features writing 3.Different types of features - newspapers, magazines, online 4.How to structure and organise features 5.Examples & Initial Planning

3. What is a feature: some definitions Underpinned by factual detail and news sense but - Longer, more expansive and more personal than news reporting More freedom to use own voice, personal experience. More sources, background and context

4. What is a feature: some definitions “ features have more comment, analysis, colour, background and a greater diversity of sources than news stories and explore a number of issues at greater depth.” (Richard Keeble, Print Journalism 2001: 141)

5. Key characteristics Feature writing is often marked out by: – Colour : small details adding life to writing – Observation : description of people/ events – Opinion / slant: writer or publication’s worldview – Quotes: most features draw on original material/ sources – Narrative: story telling – Dialogue / Debate: discussion / argument – Context: scene setting

6. Other considerations Idea of ‘going behind / underneath the news’ “ fluff” - often dismissed as such. Importance of knowing the style, content of the newspaper/ magazine you are aiming at/ writing for. Visual dimension: feature writers have ‘the biggest eyes in journalism’ Time : there is usually a much longer deadline for longer features due to production schedules, etc.

7. Some types of feature writing Issue based : canvassing views on one particular aspect of a subject. Human interest : based on people, their (life) stories. Not necessarily famous/ personalities. Eye witness reporting: embedded journalism - being part of an event - detailing it. Personality/ Celebrity Journalism: choice of subject down to their status, public awareness. Profiles : detailed article on well-known/ interesting characters in the field. Trends: food/ restaurants, jobs, music, fashion etc

8. Some types of feature writing All of these types of feature work across different areas of newspaper coverage: – News / Politics / Leaders / Columns – Arts – Sport – Business – Technology – Travel Features writers tend to specialise - though good writers can move between different fields Recent moves by (broadsheet) newspapers to compartmentalise much of their features writing in supplements, magazines, etc

9. EXAMPLES: ENTERTAINMENT FEATURES

10. Examples: Fashion and Beauty

14. Example: Profile Writing Popular form of a feature in newspapers and magazines. Not always of individuals. – Readers are curious about other people and their lifestyles, opinions, etc. – Journalists find them fun to write and can be a useful way of building contacts – Editors and publishers find them regular, cost- effective space-fillers. – Subjects often flattered by attention.

15. Example: Profile Writing Profiles also fall into a number of categories: – Short, news-story related. – A person’s views on a current issue(s) – Longer overview of a person’s life – Question and answer profiles – Angled, special focus profiles. – Profiles of couples, families, friends, etc. Danger of profiles being controlled by PR industry (e.g. celebrity magazines)

16. How to write a feature: Planning Planning and Research: – Organising interviews - access to subjects often controlled by PR companies – Accessing background material - press cuttings, other interviews, listening to music, watching films/ programmes, etc. – Deciding on the tone/ angle of piece - often dictated by publication it’s for.

17. Introduction and Conclusion Most important parts of a feature are introduction and conclusion. A Feature must have a clear beginning, middle and end. Needs to have a focus. Introduction can adopt a number of styles: – News-report style. – A quote – A question – A personal observation or anecdote It needs to make the reader want to continue and explain what it is about.

18. Introduction Some other devices: comment, description of a look, phone call, memory/ recollection, journey, arrival, etc. 5 questions which might help get a feature started: – What is the most interesting fact? – What is the best anecdote? – What is the most sensational quote? – What is/ was the most surprising event? – What is the ‘did you know that.. ‘ factor?

19. The Substance of the feature Facts Quotes Description Anecdotes Opinions Analysis Pay off / conclusion - reward for reader persevering until the end.

20. The end (of the feature) The end can be... – A comment – Arguing a case / drawing a conclusion – A concluding quote – A pointed question – A summary of the article Indeed, many of the devices used to start it - BUT it helps to: – Hold something significant back and... – Make a connection with the introduction

21. And one last thing... – Importance of re-reading the article several times – Check that the style is appropriate for your publication - for example, Past or present tense Use of first person Assumed knowledge Length of sentences and paragraphs Technicalities - abbreviations, numbers, etc – Don’t be ashamed to use style guide, dictionary and thesaurus.

22. The next stage Get someone else’s opinion (not another journalist) Check: – Flow – Fairness - how those involved are portrayed – Facts - making sure that these are accurate Submit your article for subbing/ editing! Await publication.

23. Summary Feature writing takes many forms across newspapers and magazines. Equally there are a number of approaches - the key is to develop a style of your own that matches the publication you work for – your target press and audience. Importance of structure, coherence, focus and themes. Even greater importance goes to a strong introduction and conclusion. Trial and error - it often requires writing bad features to be able to write good ones.

24. Remember: Feature stories are descriptive and full of detail. Feature stories generally have a strong narrative line. Feature stories have a strong lead that grabs readers and makes them want to read on. Feature stories often depend on interviews. Feature stories include quotations from the person(s) involved. Feature stories combine facts and opinion, with a focus on the human interest side of the story. While they can report news, the news content is not of primary importance. Feature stories both educate and entertain. They can include colourful detail as well as humour. Feature stores contain the voice of the writer.

27. Assignment Get into small groups Each group will be given an area in a newspaper – you are now their feature editors Your group must come up with a feature for that part of the newspaper – you must show the planning stage (including the brain storming, why you have chosen it etc, your research), the final product (present your feature to the class)

28. AREAS TO CHOOSE FROM Motoring Gardening Family Health Food and Drink Travel Sport Culture