1. Thursday January 29, 2009 Agenda HOMEWORK STRIKE SYSTEM IN EFFECT (3): Composition notebook, 1 sheet of paper, and pen/mechanical pencil Warm up: “Animal Testing: Necessary or Immoral?” Discussion PP Notes: Methods of Persuasion Non-Fiction stories Video: PETA and Animal Testing “I Acknowledge Mine” Video: Vaccinations and Animal Testing “Animals and Biomedical Research” Culminating Activity: Write a letter for or against animal testing Objective(s): Compare and contrast persuasive techniques by reading “I Acknowledge Mine”/“Biomedical Animal Research” and Important Dates: 1/30: Film Club Viewing (4pm-6pm)

2. 1/29/2009 [5 min] Whether you realize it or not, animal testing occurs everyday. Sometimes this testing is harmless--other times, it ends in the death of the animal. We test on animals for many reasons, mostly for research into cures for diseases—HIV, AIDS, etc—or testing beauty products before they are used on humans. Do you think we should test on animals—knowing that it might cure a disease and/or kill the animal? Why do you think this? Explain your answer in as much detail as you can. Timer

3. Today… We’ll be practicing your compare and contrast skills AND your ability to detect persuasive elements. We’ll be doing this by watching two videos and reading two articles—each one is for animal testing and against animal testing. We’ll start with notes first and then watch the videos/read the articles.

4. Breaking Down Arguments Claim – The writers position (for or against) Support – Evidence that helps justify the position. Counter-argument – A brief argument that the “other side” is likely to rise.

5. Persuasive Techniques *Bandwagon: “everyone’s doing it” “Plain Folks”/“Farmer Joe”: ordinary people are on your side. *Testimonial: endorsement from satisfied customers or celebrities. Transfer: connects the idea/product with a positive image

6. Persuasive Techniques “Plain Folks”/“Farmer Joe”: ordinary people are on your side. Case Study: During the 2008 Presidential election, “Joe the Plumber” was used by John McCain to tell the American people that an ordinary person thought good things about John McCain’s race to be President.

7. Persuasive Techniques Transfer: connects the idea/product with a positive image Case Study: The Swastika: Originally a symbol for health and well-being, the Nazi’s turned it into a power symbol for the German’s superiority over the Jews.

8. Appeals Logos (logical): the evidence “makes sense” Pathos (emotional appeal): the evidence makes you feel fear, pity, or self-conscious.

9. Appeals Logos: logical appeal – “Save money with Geico!”

10. Appeals Pathos: emotional appeal – “Help feed starving children now.”

11. For each video/story Ask yourself: what kind of persuasive techniques are they using? How are they appealing to me—emotional or logically? Does it work? Why or why not?

12. Let’s Watch/Read PETA Video “I Acknowledge Mine” Animal Testing Video “Animals and Biomedical Research”

13. Let’s Discuss PETA Video “I Acknowledge Mine” 1.Claim: What is their position? 2.Support: What evidence do they give to support their claim? 3.What kinds of persuasive techniques were used? Do they use emotional or logical appeal? Does it work?

14. Let’s Watch/Read Animal Testing Video “Animals and Biomedical Research” 1.Claim: What is their position? 2.Support: What evidence do they give to support their claim? 3.What kinds of persuasive techniques were used? Do they use emotional or logical appeal? Does it work?

15. Culminating Activity Write a persuasive letter to Mr. Hampton that tells me if you are FOR or AGAINST animal testing. Did you change your mind since your warm up? Why or why not? If you are FOR or AGAINST animal testing, list as much support for your position, including what you personally think, as well as from the articles that you read today. Required length: 1 page