1. Portfolio project
Principles of Design

2. Principles of Design
The principles of design describe the way artists organize or arrange the work of art.
Often called composition
The Principles are: balance, emphasis, contrast, movement, pattern and unity

3. Balance: Symmetrical: (mirror image) Asymmetrical: (not symmetrical)
Radial: (a focus on the center)
like a bicycle
wheel)

4. Symmetrical balance: Mirror image equal on each side

5. Asymmetrical balance
James McNeill Whistler Arrangement in Grey and Black: The Artist's Mother, 1871, oil-on-canvas

6. Radial design in a Mandela: The Love union of Goddess and God, by Jack Haas

7. Emphasis: What is the main area of focus? To make your design
stand out use bright
color or use more
detail to show emphasis.
What has Mary Cassatt
done to create emphasis?

8. Contrast:
Artists try to create visual interest to make their work as exciting as possible.
Contrast tone: Black shape on white background
Contrast colours
(complementary)
Contrast textures
Van Gogh used
strong contrasting
colours and textures

9. Movement: M M M M ovement
Create the illusion of movement. Repeat and overlap the shape.
How have artists conveyed a sense of movement in their art?
How might you create a sense of movement in your design? Your design might be falling, jumping or emerging… M M
ovement M M

10. Peter Paul Rubens: Lion Hunt,1616, oil on panel Look at the spiral movement in Ruben’s painting

11. Pattern: Artists repeat a motif to show pattern
Pattern could be repeated on the letters or in the background (behind the letters)
Create your own stencil so that your motif can be easily repeated.
Antiqued Celtic Maze
Wedding Band

12. Unity: Unity means all parts work together.
Unified shapes are circles, figure eight, spirals ETC.
Have a shape repeat to form a circle or a spiral.

13. Vincent van Gogh “The Starry Night” June 1889
Vincent van Gogh “The Starry Night” June Oil on canvas Unity of colour and brushstrokes

14. Portfolio project What to do:
Use your first and last name.
75% of the folder will be covered with colour and design
Use creative design and lettering
The back of the folder will have a quote or saying about life. This must be school appropriate.

15. General guidelines: Use at least one principle of design
Elements: line, shape, colour, texture, value (shading), space
The project will be completed in pencil crayon

16. Word line
Use a word line to create more visual interest for the layout.
Sketch the design first before starting on the larger portfolio paper.