3. Organizations worked w/ on Crisis

4. Agenda Defining what a reputation is Current case studies & lessons learned Best practices Q&A

5. Image retrieved from Gini Dietrich [SpinSucks Blog]

6. Photo by - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/60648084@N00Created with Haiku Deck

12. Photo by Björn Söderqvist - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/16818296@N00Created with Haiku Deck

14. What are the differences? Natural Disasters Workplace Violence Focusing on safety and well being Product Tampering Addressing concerns from customers Hacking Cyber bullying Reputational misdeeds and issues

15. Social media presently  Social media allows the individual to participate  Rise and adaptation of back channels  Risk bearers create demands for those in power to address via social media  Social media and crowd-sourced information  Use of mobile phones becomes central  Rise of Digital Humanitarian Ambassadors and Advocates

19. Photo by DarthNick - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/21134226@N06Created with Haiku Deck

20. Photo by kugel - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57768341@N00Created with Haiku Deck

22. Photo by wbeem - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/52254014@N00Created with Haiku Deck

23. Photo by Pink Sherbet Photography - Creative Commons Attribution License https://www.flickr.com/photos/40645538@N00Created with Haiku Deck

24. Other tips to remember  Create listening/monitoring program  Understanding the amplification social media brings to crisis situations  Rise of digital empowered audiences  Understanding the need for personalized messages in real-time  Geography a key player in assessing and communicating during a crisis along with social media  Build transparent community and culture  Do NOT ignore / delete comments  Acknowledge responsibility + ask for clarification/information  Personalize responses and feedback  Provide timely updates / actions steps to take

25. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00Created with Haiku Deck

26. Must follows in #CrisisPR @Melissa_Agnes @bernsteincrisis& @nomorecrisis – Keeping the Wolves at Bay" | Bernstein Crisis Management Free Media Relations eBook http://ow.ly/SLOvB http://ow.ly/SLOvB @Cksyme @janejordanmeier