1. The Rise and Fall of Theme Parks in Hong Kong

2. From the surveys

3. Survey Method 1 - Interview Q1 :Are you local people or tourists? Local people □ Tourists □ Q2 : Which theme park have you visited? Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □ Q3 : Do you think Lai Chi Kok Amusement Park should be open again ? Yes □ No □ No comment □ Q4 : If Lai Chi Kok Amusement Park is open again, you will choose to go to Disneyland □ Ocean Park □ Lai Chi Kok Amusement Park □ Q5 : What factor(s) do you consider when you choose to go to the above theme park ? Environmental hygiene □ Admission fee □ Transportation □ Rides □ Security □ Queuing time □ Our Questionnaire

4. Data Presentation Date the survey was conducted: 5 th November 2005Time: 2:30-6:00p.m. Place to conduct the survey: Hong Kong Disneyland Target population: We interviewed 50 visitors who entered Hong Kong Disneyland Survey 1 Local People > Tourists Ocean Park & Disneyland > Lai Chi Kok Amusement Park Are you local people or tourists? 14 17 Local peopletourists Which theme park have you visited? 1 14 16 DisneylandOcean ParkLai Chi Kok Amusement Park

5. Yes > No > No commentLai Chi Kok Amusement Park > Disneyland > Ocean Park Rides > Environmental hygiene > Transportation > Admission fee > Queuing time > Security What factor(s) do you consider when you choose to go the above park? 31 19 15 26 18 12 Environmental hygiene Security Admission fee Queuing time TransportationRides If Lai Chi Kok Amusement Park opens again, you will choose to go to 14 18 13 DisneylandOcean Park Lai Chi Kok Amusement Park Do you support the reconstruction of Lai Chi Kok Amusement Park ? 28 10 12 Yes NoNo comment

6. Date the survey was conducted: 19 th November 2005Time: 2:30-6:00p.m. Place to conduct the survey: Ocean Park Target population: We interviewed 50 visitors who entered Ocean Park Survey 2 Tourists > Local Ocean Park & Disneyland > Lai Chi Kok Amusement Park Are you local people or tourists? 14 17 Local peopletourists Which theme park have you visited? 3 14 DisneylandOcean ParkLai Chi Kok Amusement Park

7. Yes > No comment > NoOcean Park > Lai Chi Kok Amusement Park > Disneyland Admission fee > Rides > Transportation > Queuing time > Environmental hygiene > Security What factor(s) do you consider when you choose to go the above park? 18 15 14 11 19 9 Environmental hygiene Security Admission fee Queuing time TransportationRides If Lai Chi Kok Amusement Park opens again, you will choose to go to 12 13 22 DisneylandOcean Park Lai Chi Kok Amusement Park Do you support the reconstruction of Lai Chi Kok Amusement Park ? Yes NoNo comment 12 28 8

8. most of the visitors at Ocean Park were tourists from mainland China a group of tourists every one minute one group of tourists coming within every ten minutes convenient transport could attract tourists Our observation at the entrance of Ocean Park

9. Hong Kong Disneyland Pull factorsPush factors Suitable for children and family Good transportation Good security system Good public hygiene Too expensive entrance fee Long queuing time It is crowded in the park

10. Pull factorsPush factors Cheap entrance fee Exciting rides Shorter queuing time Poorer transport system Not satisfactory hygiene Rides are not suitable for children and elderly Ocean Park

11. From the mass media

12. In Hong Kong Disneyland, There are too few guides for too many visitors and there are not enough instructors. Therefore, visitors cannot understand the directions given by unclear tour guides. Videos

13. Due to Hong Kong Disneyland’s poor ticketing arrangement, a lot of visitors couldn’t enter the park. Ocean Park offers special activities and services for wedding.

14. Shanghai Disneyland

15. to start the construction of a theme park in Shanghai in 2008 Shanghai has high population and rapid economic development residents of the cities or provinces near Shanghai may prefer going to Shanghai Disneyland significantly affect the theme parks in Hong Kong,esp. Hong Kong Disneyland.

16. Hong Kong Disneyland Pull factorsPush factors Service is of higher standard Good insurance Famous all over the world Fresh for mainland people Western Too few tour guides serving too many visitors Many visitors cannot really enjoy themselves in the English programmes Bad image from westerners

17. Pull factorsPush factors Special themes for wedding and festivals Good image Creative activities Cheaper in cost Great competitor Less propaganda Poorer transport system Ocean Park

18. From our observation

19. Hong Kong Disneyland Pull factorsPush factors More attractive characters facilities with high quality Popular Wide variety of restaurants Cannot satisfy visitors’ high expectations Long queuing time Small area( limited space) Too crowded

20. Pull factorsPush factors Local Short queuing time More exciting rides Various themes great competitor Too exciting for children and elderly people Not very good transportation Ocean Park

21. Conclusion Ocean ParkHong Kong Disneyland Rising Good image Cheap admission fees New and creative ideas Exciting rides Falling Long queuing time Unclear guide Confused ticketing arrangement Expensive admission fees Shanghai Disneyland

22. Our Feelings After the interviews in both theme parks, we learned many talking skills and knew how to communicate with tourists. They were great experiences for us. And we became more confident in speaking English.Thanks for everyone who helped us, esp. Mrs Lee.

23. Our Resources www.tvb.com Student Standard http://www.disney.com.hk/en/index_ flash.html http://www.oceanpark.com.hk/eng/ main/index.html http://www.google.com http://hk.yahoo.com

24. Member list Leader : Suen Po Yan (39) Members : Lau Wing Lok (8) Ng Chung Yan (11) Wong Hak Yung (15) Lau Lai Yu (29) Leung Ho Yan (32) Li Hoi Tung (33)

25. The end Thank you!