1. Product Testing: Drugstore Liquid Foundations By: Christine Santua

2. Table of Contents Title~1 Table of Contents~2 Introduction~3 Evaluation Criteria~4 L’Oreal True Match~5 Revlon Color stay~6 Covergirl Clean Normal Skin~7 Testing Conditions ~8 Rubric~9-15 Advantages and Disadvantages~16 Third Party Evaluation~17 Conclusion~18

3. Introduction There is a vast range of different makeup products that can be seen everywhere and it can be quite overwhelming. If you are new to makeup or not, finding the “best” products are always a must, and sometimes they are easily found in your local drugstores. One makeup product that anyone who has interest in makeup should have is liquid foundation. Here are some product tests on the drugstore liquid foundations, L’Oreal True Match, Revlon Color stay, and Cover girl Clean Normal Skin, to help you when choosing something to add to or start your makeup collection.

4. Evaluation Criteria It is important to find the right one for you. For starters, you need one that will match your skin tone, one with a nice consistency so that it doesn’t leave your skin feeling to cakey or bare. You want something that will conceal your skin without covering it too much that you feel like your skin can’t breathe. As well, you want a liquid foundation that stays on your skin for a reasonable amount of time. Sometimes we just don’t have the time to retouch our makeup and it can also be a hassle. A liquid foundation should look good in natural light or flash photography. If you are going to an event, you obviously want to look good, especially when pictures are being taken. Lastly we can not forget the factor that everyone looks for: quality vs. price.

5. L’Oreal True Match SPF: 17 Coverage: Light to medium Skin Type: For all skin types Available in 23 skin-true shades. SOURCES: www.lorealparis.ca Product Specifications: Claims to “precisely match your skin’s tone and texture” Formulated with Precise Match Technology which allows for control and fine-tune Contains no oils, fragrances. Or pore-clogging filters Price Range: $8.99-12.99 INGREDIENTS: Micro-fine optical pearls which diffuse skin’s imperfections, Glycerin, Vitamin B, and Vitamin E

6. Revlon ColorStay SPF: 15 Coverage: Medium to full Skin Type: Normal/ Dry Available in 10 shades. Product Specifications: Weightless and claims to look fresh for 16 hours Oil free and moisture balance Lightweight, comfortable feel due to Soft Flex ColorStay Formula Price Range: $8.99-12.99 SOURCES: www.revlon.ca

7. Covergirl Clean Normal Skin Coverage: Light Skin Type: Normal Skin Available in 12 shades. SOURCES: www.covergirl.ca Product Specifications: Water-based formula Good-to-your-skin Noxzema ingredients Claims to let skin breathe, easy application, blends perfectly Available in Sensitive Skin and Oil control formula Noncomedogenic (won't clog pores) Price: $6.99

8. Testing Conditions Testing conditions are very important when it comes to product testing to ensure the results are fair and accurate. When testing the foundations I made sure that I used 2 drops of each product. I also placed each foundation on my forehead and applied using my hands and fingers only. I didn’t use any primer or powder before or after applying the foundation. My face was clean with only moisturizer prior to application of foundations. I also viewed the foundations in the same lighting and used the same cellphone camera to test how the foundations looked in flash photography.

9. Rubric- Colour Selection MarkCriteria 4 Wide range of colors. Colors match the name given and are easy to find color match. Exact match to skin tone 3 Enough colors to choose from and colors match the name given. Colors are a near match to skin tone 2 Limited/few color selection. Colors don’t really match names and it is hard to find color match. 1 Very limited color selection and colors don’t match skin tone. Can't find color at all. Broad color classification and they don’t match given names MarkCriteria 4 Consistency is perfect. Not to thick and not to light. Can barley feel on face and not sticky. Conceals for flawless look, yet it doesn’t look like too much makeup. 3 Consistency is okay. Either a little too thick or too thin and conceals good. Can feel on face but doesn’t bother the face. 2 Consistency is too thick or too thin and doesn’t conceal enough/ or too heavy and is really noticeable on skin. Starts to bother the face. 1 Consistency is either way too thick or way to thin. Conceals too much or too little. Becomes irritable to skin and overall doesn’t look good. Rubric - Coverage/Consistency

10. Rubric- How Long it Lasts MarkCriteria 4 Lasts the whole day and no need for touch ups. Still look the same as when first applied. Stays on face with no problem 3 Lasts a reasonable amount of time and only need little touch ups. Stays on face with little problems 2 Lasts only a few hours and touch ups are needed to look good. Some areas have little to no product left. 1 Doesn’t lasts very long and constant reapplication needed because barley any product left. MarkCriteria 4 Looks great in both natural light and flash photography. No oily, shinny, or dry spots visible and face doesn’t look flat but has dimension. Blemishes and problem areas are not visible at all. 3 Looks good in both natural light and flash photography and very little shinny, oil, dry spots visible. Face doesn’t look very flat and has some dimension. Blemishes and problem areas are somewhat concealed. Not very visible from far away but somewhat visible when close up. 2 Doesn’t look the best in natural light and flash photography. Shinny, oil, and dry spots are somewhat noticeable. Not much dimension on the face. Blemishes are noticeable and problem areas are not well concealed. 1 Face is flat with no dimension. Looks bad in both natural light and flash photography. Very shinny, oil, and dry spots are visible. Wrinkles and crevices in the face are defined. Blemishes are very visible and problem areas are not concealed at all. Rubric – How it looks, Natural Light and Flash Photography

11. Rubric- Value for Dollar Mark Criteria Description 4 The product is excellent for its dollar value. The price is reasonable. The quality of the product is very good and the overall results were on point and is worth the money. It did what it was supposed to do. 3 The product is quite good but could be improved for the best quality. The price is reasonable and the overall results on the skin was good. The product did what it was supposed to do but could be better 2 The quality of the product is ok but still not very good. The price is still quite high for the product and the results on the skin weren’t very good. Still not worth the money. 1 The quality of the product is very poor and not worth the money. The price is too high considering the results of the product on the skin. The product did not do what it was supposed to do.

13. Rubric- Colour Selection MarkCriteria 4 Wide range of colors. Colors match the name given and are easy to find color match. Exact match to skin tone 3 Enough colors to choose from and colors match the name given. Colors are a near match to skin tone 2 Limited/few color selection. Colors don’t really match names and it is hard to find color match. 1 Very limited color selection and colors don’t match skin tone. Can't find color at all. Broad color classification and they don’t match given names MarkCriteria 4 Consistency is perfect. Not to thick and not to light. Can barley feel on face and not sticky. Conceals for flawless look, yet it doesn’t look like too much makeup. 3 Consistency is okay. Either a little too thick or too thin and conceals good. Can feel on face but doesn’t bother the face. 2 Consistency is too thick or too thin and doesn’t conceal enough/ or too heavy and is really noticeable on skin. Starts to bother the face. 1 Consistency is either way too thick or way to thin. Conceals too much or too little. Becomes irritable to skin and overall doesn’t look good. Rubric - Coverage/Consistency L’Oreal True Match Revlon ColorStay Covergirl Clean

14. Rubric- How Long it Lasts MarkCriteria 4 Lasts the whole day and no need for touch ups. Still look the same as when first applied. Stays on face with no problem 3 Lasts a reasonable amount of time and only need little touch ups. Stays on face with little problems 2 Lasts only a few hours and touch ups are needed to look good. Some areas have little to no product left. 1 Doesn’t lasts very long and constant reapplication needed because barley any product left. MarkCriteria 4 Looks great in both natural light and flash photography. No oily, shinny, or dry spots visible and face doesn’t look flat but has dimension. Blemishes and problem areas are not visible at all. 3 Looks good in both natural light and flash photography and very little shinny, oil, dry spots visible. Face doesn’t look very flat and has some dimension. Blemishes and problem areas are somewhat concealed. Not very visible from far away but somewhat visible when close up. 2 Doesn’t look the best in natural light and flash photography. Shinny, oil, and dry spots are somewhat noticeable. Not much dimension on the face. Blemishes are noticeable and problem areas are not well concealed. 1 Face is flat with no dimension. Looks bad in both natural light and flash photography. Very shinny, oil, and dry spots are visible. Wrinkles and crevices in the face are defined. Blemishes are very visible and problem areas are not concealed at all. Rubric – How it looks, Natural Light and Flash Photography L’Oreal True Match Revlon ColorStay Covergirl Clean

15. Rubric- Value for Dollar Mark Criteria Description 4 The product is excellent for its dollar value. The price is reasonable. The quality of the product is very good and the overall results were on point and is worth the money. It did what it was supposed to do. 3 The product is quite good but could be improved for the best quality. The price is reasonable and the overall results on the skin was good. The product did what it was supposed to do but could be better 2 The quality of the product is ok but still not very good. The price is still quite high for the product and the results on the skin weren’t very good. Still not worth the money. 1 The quality of the product is very poor and not worth the money. The price is too high considering the results of the product on the skin. The product did not do what it was supposed to do. L’Oreal True Match Revlon ColorStay Covergirl Clean

16. Advantages and Disadvantages ProsCons Wide variety of colours to choose from and good pigmentation Buildable, easy application and blends well Long lasting Lightweight No pump nozzle so it can be messy when pouring and applying Packaging isn’t the best looking as it looks like a paint bottle ProsCons Packaging is sleek Gives a natural glow and good pigmentation Last the day and don’t need a lot of touch ups Bendable and applies smoothly No pump nozzle so it can be messy when pouring and applying Somewhat feels thick when applying ProsCons Can choose formula: sensitive skin, normal skin, oily It is very affordable Colours available are true to colour Herbal scent which my might not be a likeable thing for some consumers No pump nozzle so it can be messy when pouring and applying

17. Third Party Evaluation Comparison Consumer rating overall 4.5 of 5 stars Texture 4 of 5 stars True to Color 4.5 of 5 stars Quality 4 of 5 stars Consumer rating overall 4 of 5 stars Texture 3 of 5 stars True to Color 5 of 5 stars Quality 4 of 5 stars Consumer rating overall 4 of 5 stars Texture 4 of 5 stars True to Color 4 of 5 stars Quality 4 of 5 stars Target.com

18. Conclusion After the product testing out of the three liquid foundations I would have to say the L’Oreal True Match was the one that satisfied me the most. It met the criteria for each category very well. Although it is the most expensive out of the three, you are getting good quality for your money. It has a wide range of colours to choose from, it is easy to blend and apply, it last long and looks great on the skin. Overall it is a great product and it is shown by the positive feedback from its consumers who rate it 4.5 stars out of 5.