1. Change 4 Life Integrated Wellbeing Model
Wendy Surtees – Senior Public Health Advanced Practitioner

2. Principles of Change4Life South Tyneside
Empower people to take responsibility and become an expert in their own health and wellbeing
Support people to make small sustainable lifestyle changes resulting in big improvements
Target prevention and early intervention to address health inequalities in South Tyneside
In line with our Health and Wellbeing Strategic priorities we need to focus our combined efforts to make the biggest difference for our residents in South Tyneside.
TheChange4Life programme will address multiple risk behaviours by incorporating a number of prevention and lifestyle intervention programmes – smoking, physical activity, healthy weight
1. Adopts an enabling approach, promoting wellbeing, personal control and change management
2. Recognises the importance of emotional health and wellbeing
The C4L service will be available to all, living in the Borough of South Tyneside who require support to make positive changes to their health. B the model supports the most disadvantaged and vulnerable groups in order to tackle poor behaviour choices and reduce inequalities across the Borough.

3. The Model… Specialist services (referral) Sexual Health
Substance misuse
Builds on Every Contact principles/JSNA/Community Asset
Universal Services
All public-facing services
Pioneer self-care promotion
C4L Delivery
Key areas of focus
Holistic approach
Utilise Council staff where at all possible
C4L Hub
Referral
Progress & impact
Oversight & support
The model uses a life-course approach to address the wider determinants of health across the local population
The C4L Programme Hub is the central co-ordinating unit of the programme and will facilitate the development of integrated prevention pathways and programmes and C4L deliverers. – 4 lead areas
C4L Delivery:
Across the Council a range of staff who deliver preventative services have been identified who will take forward C4L as part of their role.
This includes:
Children’s Centre Outreach Staff
Community Centre workers
Leisure and Activity Staff
Services for Young People Outreach and Activity Workers
Sports and Play Development Staff
External:
Public health will continue to commission a range of external services to be part of C4L.
This will include GPs community pharmacist’s schools dentists’ community and voluntary sector.
Universal services:
Across South Tyneside there are a huge range of activities, groups, organisations and programmes seeking to support people to improve their health and wellbeing.
Traditionally public health interventions have only referred or promoted a small number of commissioned services for referral.
C4L changes this focus to support South Tyneside residents into a wide range of interventions. This will include both statutory and non-statutory organisations:
An example would be a Council run library and leisure facilities, children’s centres, a range of educational and social support activities
An example of voluntary sector support would be bowling groups, breastfeeding support, walking clubs, friends of parks etc across the life course
Underlying Principles:
Building on and further embedding the Every Contact a Health Improvement Contact programme across the Borough
Revist the JSNA and Asset based work – re checking
Lifecourse Approach

4. What we have done…
Invested in building capacity, through free training, across the Council, Workplaces and third sector to be able to deliver C4L interventions
Specific work with internal Council staff to utilise existing opportunities for delivery
GP and Pharmacy contracts
Quality Standards for non commissioned services – C4L kite mark
Maintaining the momentum of services through transition
Developed a website for advice and information, as well as a referral function for self referral and health professionals
Worked with CCG Colleagues on ensuring C4L underpins A Better U
Built on national campaigns – ten minute shake up, summer campaign

5. Website and Referral Function www.southtynesidechange4life.co.uk
Web portal, advice and information
Referral system

6. What next…
Are our services in the right place? Continually improve our provision based on need
Refresh Every Contact is a Health Improvement Contact
Formally launch the programme

7. Thank you