1. Everything is personal and it’s all about.ME Nataša Đukanović

2. About ME 2

3. What’s up with.ME?

4. . About.ME Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy – Me-Net is a local company – Afilias provides world class registry services and broad access to register domains through registrars – GoDaddy is world’s largest registrar Open second level registrations for the general public – Great personalized address for personal names such as RicardoSousa.me, Michele.me – Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me – Great for social networking e.g. YouAnd.ME, Connect.ME, Whisper.Me, Formspring.Me 4

5. What makes.ME different

6. Our THING.ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian, Portuguese etc. Brandable, cool and.M morable – – Ama.me, – Call.me, – VoteFor.Me, – Visible.me – Connect.me – Join.me – Help.me – Kiss.me

7. Premium Names Non-Auction Allocation Program – Business plan – Significant traffic and good references – Upfront fee Auctions – Sedo auction NOW! May 24th – May 31st 7

8. Unique Selling Proposition "Melts in your mouth, not in your hand” M&M’s "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free." Domino's Pizza

9. Emotional Selling Proposition

10. Organizational Selling Proposition

11. Brand Selling Proposition

12. Me Selling Proposition

15. 1950 characteristics “what is IT?” 1975 good side “what is DOES?” 2005 experience “what do you FEEL?” 2008 identification “who you ARE?” Today’s marketing focuses on individuals and personalization

16. So, it’s not only ME

17. Me Selling Proposition Facebook – fb.me Wordpress - wp.me, jetpack.me Delicious – d.me MyYearbook – meet.me Visa Inc – V.me Google – Ro.me Bar Rafaeli - Under.Me Vkontakte – vk.me New York Times – news.me Time magazine – ti.me

18. .ME in Russia

19. Personalization of services

20. Personalization of services AllNews4.Me

21. Personalization of services RadioFollow.Me

22. Communities

23. Communities

24. Building city communities

26. Individuals

29. We’re on Facebook!

31. Pinterest 31

32. Google+ 32

33. LinkedIn 33

34. Questions or Concerns? You have further questions or ideas? Share your ideas with.Me: Наташа Джуканович - natasa@domain.menatasa@domain.me fb.me/dotMe @domainMe