1. Brookline Cultural Destination Wayfinding Task Force Economic Development Advisory Board March 2, 2015

3. Project Goals Cohesiveness (a family of signs that looks like they are related!) Design Standards Problem Sign Removal/Replacement

4. Brookline Cultural Destination Task Force Charge To develop design standards and an implementation strategy for a new family of cultural wayfinding signs that is functional, visually appealing and adaptable over time.

5. Why Signs? Commercial Areas Beautification Unifying Element Signs Provide Comfort/Improve Experience Consistent Visual Cues Celebrating Cultural Resources Not Everyone Uses a Smart Phone

6. Existing Conditions

8. Guiding Symbols, Elements & Imagery Trees and Greenery Tree lined Boulevards and Streets Frederick Law Olmsted Streetcar Suburb SS Pierce Building Coolidge Corner Theatre

9. Theme Directions Tree-Lined Landscape Carving Out Nature Olmsted Reference Leaf or Tree Motif Town of “Firsts” “Engineered Diversity”

10. branding concepts Colors

12. Sign Shape Family Option A

13. Sign Shape Family Option B

14. Sign Shape Family Option C

15. Preferred Sign Family

16. Leaf Theme Options abc def a

17. Leaf Theme Applied

18. Refined Elm Leaf

19. Leaf Theme Applied

20. Colors & Theme Applied

30. Consolidation Opportunities

31. Placement Strategy Visitor Journey Large to Small Gateway / Entrance District Identity Directional / Parking Sign

32. Strategy Considerations Modes & Scales Bikes, Cars, Peds, Public Transit Different Entry Points Different Experience Functionality Sight Lines Font Size Consolidation Opportunities Maintenance/Cost Flexible/Easily Modified Durability

33. Proposed Phasing Phase 1: Business Districts Directional Signs for Primary Destinations/Anchor Parks Replace Glaring Problem Signs and Consolidate Clutter Entry/Gateway Signs Town Border Phase 2: Directional Signs for Secondary Destinations Smaller Parks, Open Spaces Maps, Apps and Wraps

36. Proposed Kit of Parts

37. Sign Location Plan: example page Sign Message: (To) Skyline Park (To) Golf Course (To) Larz Anderson Auto Museum (To) Larz Anderson Park Sign Type B: Multi-Directional Flag Sign