2.  Cornerstone of WIC Program Services  Required by Federal Regulation › Benefit available at no cost to client › Easily understood › Practical relationship to client’s nutritional needs, household situation, cultural preferences

3.  Goals of WIC Nutrition Education: › Emphasize the relationship between nutrition, physical activity and health › Assist the individual at nutritional risk to achieve a positive change in dietary and physical activity habits › Improve nutritional status and prevent nutrition-related problems through use of WIC foods

4.  Nutrition education is effective when: › It results in a positive nutrition-related behavior change

5. Review WIC Nutrition Assessment Select Messages Select Counseling Methods/ Teaching Strategies Select Delivery Medium Select Informational Environmental Reinforcements Select Follow-up Process of Delivering Effective Nutrition Education

6.  Review WIC Nutrition Assessment › Determines eligibility for Program › Serves as basis for all other WIC services › Identifies client’s nutritional risk factors, needs and concerns

7.  Select Messages › Risk based › Reflect client nutrition concerns › Breastfeeding promotion › Anticipatory guidance for nutrition through the lifecycle › Helps client set simple and attainable goals

8.  Select Counseling Methods/Teaching Strategies › Easily understood › Client-centered education › Fit client’s learning style › Interactive exchange of information with client

9.  Select Delivery Medium › One-on-One Counseling › Group Education › Electronic-computer or Web-based › Telephone

10.  Select Informational/Environmental Reinforcements › Pamphlets › Newsletters › Bulletin Board › DVD/Videotapes › Take Home Activities

11.  Select Follow-Up › Face-to-Face › Telephone › Electronic

12. Review WIC Nutrition Assessment Select Messages Select Counseling Methods/ Teaching Strategies Select Delivery Medium Select Informational Environmental Reinforcements Select Follow-up Process of Delivering Effective Nutrition Education

13.  Client in for certification  Nutrition assessment identifies nutritional risk and client concerns  Counselor uses a face-to-face session to address concerns and provide anticipatory guidance.  Pamphlets support message  Plans made to follow-up with class in 3 months

14.  Client certified as low-risk 3 months ago  Scheduled for an interactive nutrition center on using more fruits & vegetables  Completes activities related to topic, fills out evaluation, sets goal for change  Handouts provided/DVD watched  Scheduled for follow-up at next certification