1. E-Commerce Dr. Hassan Nojumi1 E-COMMERCE AN INTRODUCTION Dr. Hassan Nojumi

2. E-Commerce Dr. Hassan Nojumi2 Questions to Ask

3. E-Commerce Dr. Hassan Nojumi3 Questions to Ask What is it that you want to sell?

4. E-Commerce Dr. Hassan Nojumi4 Questions to Ask What is it that you want to sell? Who are your targeted customers?

5. E-Commerce Dr. Hassan Nojumi5 Questions to Ask What is it that you want to sell? Who are your targeted customers? How do you want to approach them?

6. E-Commerce Dr. Hassan Nojumi6 Questions to Ask What is it that you want to sell? Who are your targeted customers? How do you want to approach them? Where and when to start?

7. E-Commerce Dr. Hassan Nojumi7 Customers

8. E-Commerce Dr. Hassan Nojumi8 Customers Pricing (Uniform, Case-By-Case, Grouping)

9. E-Commerce Dr. Hassan Nojumi9 Customers Pricing (Uniform, Case-By-Case, Grouping) Incentive Purchasing (Clubs, Cross-Selling, Rebating)

10. E-Commerce Dr. Hassan Nojumi10 Customers Pricing (Uniform, Case-By-Case, Grouping) Incentive Purchasing (Clubs, Cross-Selling, Rebating) Customized Service

11. E-Commerce Dr. Hassan Nojumi11 Requirements

12. E-Commerce Dr. Hassan Nojumi12 Requirements Having a registered web site

13. E-Commerce Dr. Hassan Nojumi13 Requirements Having a registered web site Software to manage business

14. E-Commerce Dr. Hassan Nojumi14 Requirements Having a registered web site Software to manage business Reliable, competent staff

15. E-Commerce Dr. Hassan Nojumi15 Software to Manage

16. E-Commerce Dr. Hassan Nojumi16 Software to Manage Customers

17. E-Commerce Dr. Hassan Nojumi17 Software to Manage Customers Products

18. E-Commerce Dr. Hassan Nojumi18 Software to Manage Customers Products Promotions (Marketing) (BRANDING)

19. E-Commerce Dr. Hassan Nojumi19 Software to Manage Customers Products Promotions (Marketing) (BRANDING) Orders

20. E-Commerce Dr. Hassan Nojumi20 Handling Orders

21. E-Commerce Dr. Hassan Nojumi21 Handling Orders Shipping and Handling

22. E-Commerce Dr. Hassan Nojumi22 Handling Orders Shipping and Handling Payment Processing

23. E-Commerce Dr. Hassan Nojumi23 Handling Orders Shipping and Handling Payment Processing Processing of Returns/Repairs

24. E-Commerce Dr. Hassan Nojumi24 Handling Orders Shipping and Handling Payment Processing Processing of Returns/Repairs Customer Service/Care

25. E-Commerce Dr. Hassan Nojumi25 Transaction Management

26. E-Commerce Dr. Hassan Nojumi26 Transaction Management Online Shopping Carts

27. E-Commerce Dr. Hassan Nojumi27 Transaction Management Online Shopping Carts Product Availability Check

28. E-Commerce Dr. Hassan Nojumi28 Transaction Management Online Shopping Carts Product Availability Check Payment Credit Authentication

29. E-Commerce Dr. Hassan Nojumi29 Transaction Management Online Shopping Carts Product Availability Check Payment Credit Authentication Shipping and Handling

30. E-Commerce Dr. Hassan Nojumi30 Payment Forms

31. E-Commerce Dr. Hassan Nojumi31 Payment Forms Bank account transfer

32. E-Commerce Dr. Hassan Nojumi32 Payment Forms Bank account transfer Credit and debit cards

33. E-Commerce Dr. Hassan Nojumi33 Payment Forms Bank account transfer Credit and debit cards Cybercash

34. E-Commerce Dr. Hassan Nojumi34 Payment Forms Bank account transfer Credit and debit cards Cybercash Cybercheck

35. E-Commerce Dr. Hassan Nojumi35 Transaction Security

36. E-Commerce Dr. Hassan Nojumi36 Transaction Security Encryption technologies

37. E-Commerce Dr. Hassan Nojumi37 Transaction Security Encryption technologies Digital ID cards

38. E-Commerce Dr. Hassan Nojumi38 Transaction Security Encryption technologies Digital ID cards Passwords

39. E-Commerce Dr. Hassan Nojumi39 Transaction Security Encryption technologies Digital ID cards Passwords Digital signatures

40. E-Commerce Dr. Hassan Nojumi40 Strategy Selected way of being effective (moving in the right direction) Tactics Selected way of being efficient (moving fast)

41. E-Commerce Dr. Hassan Nojumi41 Business Tactics

42. E-Commerce Dr. Hassan Nojumi42 Business Tactics Online customer surveys

43. E-Commerce Dr. Hassan Nojumi43 Business Tactics Online customer surveys Branding

44. E-Commerce Dr. Hassan Nojumi44 Business Tactics Online customer surveys Branding Customer support ( Returns/Repairs/Rebates )

45. E-Commerce Dr. Hassan Nojumi45 E-Marketing

46. E-Commerce Dr. Hassan Nojumi46 E-Marketing Why is your product a solution to customer’s problems and needs?

47. E-Commerce Dr. Hassan Nojumi47 E-Marketing Why is your product a solution to customer’s problems and needs? Why Is your product superior to products from other retailers?

48. E-Commerce Dr. Hassan Nojumi48 E-Marketing Why is your product a solution to customer’s problems and needs? Why Is your product superior to products from other retailers? Why should customers stay?

49. E-Commerce Dr. Hassan Nojumi49 Attractive Web Site

50. E-Commerce Dr. Hassan Nojumi50 Attractive Web Site Pleasant to browse

51. E-Commerce Dr. Hassan Nojumi51 Attractive Web Site Pleasant to browse Easy to navigate and search

52. E-Commerce Dr. Hassan Nojumi52 Attractive Web Site Pleasant to browse Easy to navigate and search Automated advising

53. E-Commerce Dr. Hassan Nojumi53 Attractive Web Site Pleasant to browse Easy to navigate and search Automated advising Non-aggressive

54. E-Commerce Dr. Hassan Nojumi54 Alternatives

55. E-Commerce Dr. Hassan Nojumi55 Alternatives Buy an E-Commerce system

56. E-Commerce Dr. Hassan Nojumi56 Alternatives Buy an E-Commerce system Rent an E-Commerce system

57. E-Commerce Dr. Hassan Nojumi57 Alternatives Buy an E-Commerce system Rent an E-Commerce system Build a customized E-Commerce system designed for your firm

58. E-Commerce Dr. Hassan Nojumi58 Selection Factors

59. E-Commerce Dr. Hassan Nojumi59 Selection Factors Cost

60. E-Commerce Dr. Hassan Nojumi60 Selection Factors Cost Company-specific needs

61. E-Commerce Dr. Hassan Nojumi61 Selection Factors Cost Company-specific needs Available technology

62. E-Commerce Dr. Hassan Nojumi62 Selection Factors Cost Company-specific needs Available technology Company culture

63. E-Commerce Dr. Hassan Nojumi63 Risk Management VaR (Value at Risk) at confidence level 1 - α is the largest value y such that P( Loss ≤ y ) ≤ 1 - α

64. E-Commerce Dr. Hassan Nojumi64 Risk Management Important Trade-off Between VaR And Return on Investment

65. E-Commerce Dr. Hassan Nojumi65 Risk Management Important Trade-off Between VaR And Return on Investment Frequent Error is Focus on Just One

66. E-Commerce Dr. Hassan Nojumi66 Risk Management Extreme Value Distribution Applications include:

67. E-Commerce Dr. Hassan Nojumi67 Risk Management Extreme Value Distribution Applications include: Earthquake magnitude

68. E-Commerce Dr. Hassan Nojumi68 Risk Management Extreme Value Distribution Applications include: Earthquake magnitude Snow/Rainfall at unusual weather

69. E-Commerce Dr. Hassan Nojumi69 Risk Management Extreme Value Distribution Applications include: Earthquake magnitude Snow/Rainfall at unusual weather Flood levels

70. E-Commerce Dr. Hassan Nojumi70 Risk Management Extreme Value Distribution Applications include: Earthquake magnitude Snow/Rainfall at unusual weather Flood levels Athletic records

71. E-Commerce Dr. Hassan Nojumi71 Risk Management Extreme Value Distribution F( x ) = P( X ≤ x ) = exp( - exp[ - (x – a ) / b ] )

72. E-Commerce Dr. Hassan Nojumi72 Risk Management Extreme Value Distribution F( x ) = P( X ≤ x ) = exp( - exp[ - (x – a ) / b ] ) Mean = a + b EulerGamma

73. E-Commerce Dr. Hassan Nojumi73 Risk Management Extreme Value Distribution F( x ) = P( X ≤ x ) = exp( - exp[ - (x – a ) / b ] ) Variance = π b / 6 22

74. E-Commerce Dr. Hassan Nojumi74 Risk Management Extreme Value Distribution F( x ) = P( X ≤ x ) = exp( - exp[ - (x – a ) / b ] ) Kurtosis = 27 / 5

75. E-Commerce Dr. Hassan Nojumi75 Risk Management Extreme Value Distribution F( x ) = P( X ≤ x ) = exp( - exp[ - (x – a ) / b ] ) Excess Kurtosis = 12 / 5 Leptokurtic distribution

76. E-Commerce Dr. Hassan Nojumi76 Business Strategy

77. E-Commerce Dr. Hassan Nojumi77 Business Strategy Where do you want to be in 1 year?

78. E-Commerce Dr. Hassan Nojumi78 Business Strategy Where do you want to be in 1 year? Where do you want to be in 5 years?

79. E-Commerce Dr. Hassan Nojumi79 Business Strategy Where do you want to be in 1 year? Where do you want to be in 5 years? Where do you want to be in 15 years?

80. E-Commerce Dr. Hassan Nojumi80 Business Strategy Short-term solutions may solve problems for a short time.

81. E-Commerce Dr. Hassan Nojumi81 Business Strategy Short-term solutions may solve problems for a short time. But they will cause more problems in the future.

82. E-Commerce Dr. Hassan Nojumi82 Business Strategy Short-term solutions may solve problems for a short time. But they will cause more problems in the future. Futuristic Planning is Essential.