1. GCAP Training and Outreach Medha Devare m.devare@cgiar.org GCAP Annual Meeting (March 28, 2011) El Batan, Mexico

2. What do we want to achieve?  Increased institutional and farmer capacity  Training courses and materials: Mexico-based and regional  Outreach materials  Improve efficiency, increase impact  Know your audience; materials must acknowledge constraints  ICTs: Current and near future in your region

3. Knowledge management = creation, collection, storage, transformation, communication, and usability of individual or institutional expertise and information Effective KM = increased impact WHO are our users/beneficiaries? WHAT do they need? HOW can we ensure that they get it?

4.  Scientist time and effort (evaluations/rewards must acknowledge)  Basic CA course template?  Share course materials via wiki or repository (give credit!)  New client types and needs (e.g., input providers, data mgmt)  Identify audience, target training, partner with universities?  Potential for distance/self-learning?  Internet and CD-based Addressing training constraints

5.  Knowledge, technology dissemination  Recognize the “information chain”  What will information landscape look like 5 years from now? Addressing outreach constraints Info source Middlemen End user or beneficiary

6.  Don’t know how to disseminate knowledge, technologies  Identify a few key technologies to roll out  Understand clients or users along information chain  What works best to get location-specific info to clients? Demos, Leaflets, Radio? TV? Mobile? Web? NGO/Church/CBO?… Approach will differ by country, province, community, gender  Keep messages simple and accessible – not too technical!!! Visual rather than textual, local language, women-focused…  Getting information FROM clients  Traditional methods  Mobile: photos; SMS; simple mobile-based forms Addressing outreach constraints

7.  “Effect of CA…not visible in the 1 st year…” “Limited knowledge of farmers and other stakeholders…” “Extensionist knowledge and performance could be better…”  Training of “middlemen” and farmers; farmers as trainers  Material – appropriately target user (e.g. farmer vs extension)  Outreach kit? Control vs. CA plot photos; “physical evidence” (e.g. 1+ year CA soils); “how to” video via portable DVD player; leaflets; etc.  Delivery in variety of media formats (radio, TV, paper, mobile…)  Integrate info- save time, reduce redundancy, support learning Partners; website (ours, others); other options…

8. Thanks!