1. © Faveo Limited 2008joanne.morgan@faveo.co.uk Faveo Limited Dr Joanne Morgan Chief Executive ®

2.  Manufacturing & selling the world’s first backless & strapless bra for larger sizes  Layered Intellectual Property (IP)  Pipeline of innovative products  Addressing unmet market needs  Seeking partners for global development Outline

3.  Mary Phelps Jacobs filed a patent 1913  sold it for £1,500 to Warner’s (still going today)  Based on the cantilever system  All bras since based on this principal History of the Bra

4.  Patented in December 2003  1 year research to develop IP  Filed new patents (PCT) December 2004  Developed first product 2005  Faveo company structure & finance 2006  Product Launch 2007 Faveo Limited History

5.  Secured grant funding for R&D £70k  For development & protection of IPR  UK government see’s innovation as vital for economic development  Emphasis on innovation & IPR UK Governmental Support

6.  Patent –vital to secure investment due to R&D –countries that will manufacture or sell –more than 1 invention? Country dependent  Registered Designs  Trademarks (GB & Worldwide)  Copyright, Unregistered Design Rights  KNOW-HOW!  Adding value to the business Intellectual Property

7. 50% smaller busted 50% larger busted First Product to Market

8. Fashion Dictated by Lingerie Sources: www.kays.com www.bravissimo.co.uk www.finestlingerie.co.ukwww.kays.comwww.bravissimo.co.ukwww.finestlingerie.co.uk

9. Competition Only for smaller sizes: A B C/D Faveo: C D DD E F FF G GG H

10. Faveo ® Freedom Bra Moulds into shape Moulding a heavy breast is the same as moulding a light breast….. But lifting a heavy breast is harder than lifting a lighter breast

11. How does it work? Same lift as a normal bra AGE: 54 Size: 38F

12.  New inventions get press!  UK press: News Papers & Television Press & PR

13.  High growth potential  IP Pipeline –bringing new products to market –bras without wires that are supportive –health & wellbeing  Seeking partners for global development –Finance –Distribution –licensees  Future Prospects

14. © Faveo Limited 2008joanne.morgan@faveo.co.uk Thank You www.faveo.co.uk joanne.morgan@faveo.co.uk