1. Latest trends and facts. Internet in Russia Filip Pieczyński Moscow, 04.2010

2. gemiusAudience Key methodological points

3. Methodology gemiusAudience – composition of three sources of data: - Site centric part - Panel of users with tracking software installed on their computers - Structural data from FOM

4. Methodology Population measured in February 2010: 40 963 530 Population is in the 18+ age group Covering not only big cities but all city sizes and all regions.

5. Moscow’s domination More then quarter of Russian internet users come from Moscow or Saint Petersburg. Every two out of ten lives in the capital. Saint Petersburg’s citizens account for 7,3% percent. Source: gemiusAudience, February 2010

6. Real power Not only Moscow - almost 30 millions of Runet users lives in other regions of the country. Source: gemiusAudience, February 2010

7. Small populated regions The great majority - 37,6% of Russian internet users lives in small cities, which accounts for 15,3 million audience. Source: gemiusAudience, February 2010

8. LOCAL vs. GLOBAL

9. Reach Visitors (real users) Page views Avg. time spent per visitor [hr:min:s] 1 Yandex81%33 043 7876 986 153 02906:28:17 2 Mail74%30 458 29312 649 094 78509:03:00 3 vkontakte.ru53%21 875 42145 765 761 18022:52:50 4 Google47%19 227 1381 591 167 69802:08:59 5 odnoklassniki.ru41%16 712 2853 315 939 98503:38:34 6 wikipedia.org37%15 176 166344 179 92400:29:45 7 Rambler33%13 456 6621 179 837 20802:07:12 8 mozilla.com31%12 760 01996 333 98800:12:37 9 microsoft.com23%9 396 41975 027 78400:06:17 10 Livejournal22%8 926 366241 795 09300:43:38 Top 10 players by reach Source: gemiusAudience, February 2010 Local players constitute top 3 in the reach ranking. Among top 10 websites half are global players. The first global player Google takes the forth position.

10. Avg. time spent per visitor [hr:min:s] Reach Visitors (real users) Page views 1vkontakte.ru22:52:5053%21 875 42145 765 761 180 2Mail09:03:0074%30 458 29312 649 094 785 3Yandex06:28:1781%33 043 7876 986 153 029 4odnoklassniki.ru03:38:3441%16 712 2853 315 939 985 5fotostrana.ru02:58:336%2 617 520441 118 559 6mamba.ru02:51:083%1 419 062351 421 069 7Google02:08:5947%19 227 1381 591 167 698 8Rambler02:07:1233%13 456 6621 179 837 208 9loveplanet.ru02:04:096%2 523 373390 168 416 10dating.ru01:53:512%968 389186 787 690 Top 10 players by avg. time spent per visitor Source: gemiusAudience, February 2010 Social network – Vkontakte – takes the leading position and outreaches the second player by over 13 hours. Among these players only one – Google – is the global one.

11. Yandex vs. Google: present In the Runet there is no much room left for the global giant: Google. Local player: Yandex significantly outperforms Google and reaches 80,7% of the audience. Source: gemiusAudience, February 2010

12. Yandex’s position on the market is growing stronger and during one year time its reach increased by 5,3 percentage points. In the same time Goole is losing its position and its reach decreased by 3,3 percentage points. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010 Yandex vs. Google: past

13. Google does not seem to have much chances in this challenge. During one year Yandex gained 7,5 million users, which is 47% percent year to year growth. Google’s audience increased by 4,2 millions. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google: future?

14. Source: gemiusAudience, February 2010 Yandex vs. Google audience distribution by region Yandex outperforms Goole in all regions, but in smaller cities the distance between these two players is more significant (around 35 percentage points) than in Moscow or Saint Petersburg.

15. Last year was not very successful for Google. Not only it has not significantly improved the results among any of the age groups but also lost some of the oldest audience. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google audience distribution by age

16. Ukrainian search engines market Unlike the Russian search engines market Ukrainian one is dominated by Google. Source: gemiusTreffic, 2008-2010 quarterly data

17. Video online – reach Source: gemiusAudience, February 2010 During last year Google owned service – Youtube – had the largest dynamics of growth and now leads among video services on Russian market.

18. Source: gemiusAudience, February 2010 Russian internet users spent on average more than one hour on the video service – Youtube, which is over 30 minutes more than a year before. Video online – avg. time spent per visitor

19. 34 SOCIAL NETWORKS

20. Significant players – trends Two groups of players might be observed on the Russian social network market. Vkontakte, takes the leading position and gains 53% reach. Former leader Odnoklassniki lost with Vkontakte and MoiMir. Facebook’s reach is lower than 5%. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010

21. Top 5 social networks – hourly distribution Source: gemiusAudience, February 2010 The majority of the users visit social networks in the evening (18:00– 20:00) during the weekdays. Apart from early morning and evening hours social networks usage patterns are similar on working days and weekends.

22. Vkontakte reinforces its position The most popular social network Vkontakte, reaches 53,4% of the audience. Its reach grew by 11,4 percentage points comparing to the last year. The last year leader lost its position and its reach decreased by 5,3 percentage points during the year. Facebook’s reach is growing, but the dynamics is lower than for Vkontakte. Source: gemiusAudience, February 2009; February 2010

23. Facebook’s big city orientation Source: gemiusAudience, February 2010 The majority of vkontakte.ru audience lives in the small cities. The second important group is constituted by internet users from Moscow. 60,8% of Facebook’s users lives either in Moscow (43,3%) or in St. Petersburg (17,5%).

24. APPLICATIONS

25. Messengers – the most significant players Among messengers Skype has the leading position. It gains 33,3% reach, which means 13,6 million users monthly. The second place is taken by ICQ with reach equal 24,2%. Source: gemiusAudience, February 2010

26. Working days and weekends – hourly distribution Source: gemiusAudience, February 2010

27. Working days and weekends – hourly distribution Source: gemiusAudience, February 2010

28. THE POWER OF THE BRAND

29. Corporate websites: telecomunication [1/2] Source: gemiusAudience, February 2010 Three most popular players gain relatively big audience.

30. Leading websites are slowly increasing their audience. Source: gemiusAudience, February 2009; February 2010 Corporate websites: telecomunication [2/2]

31. Corporate websites: computers and IT Source: gemiusAudience, February 2010 Most popular are global corporate website. Local website takes 5th position with 1,7 million users.

32. Thank You!