1. Presented by Bob Russell June 25, 2008

2. 2 RING IN THE NEW YEAR! 2016

3. 3 YOUR PERSONAL INVITATION To Celebrate The 50th YEAR of BELLEVUE UNIVERSITY’S LEADERSHIP January 1 – December 31, 2016 Symposia. Historic Publications. Conferences Lecture Series in World Capitals Online Video Conferences World-Wide HONORING TRADITIONAL, ADULT LIFE-LONG EDUCATION RSVP: Bellevue University Marketing & Development Office Bellevue University Center for American Life-Long Education

4. 4 BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.” “Know what’s made us successful; it will drive us forward.” “Continue making the student the consumer.” “Develop our positioning in the donor world.” “Positioning led by the Foundation”

5. 5 “It’s all about execution, all about culture.” Bellevue’s components produce unique body of knowledge Ideas - Individuals - Institutions National recognition for the Signature Series Bellevue a major online player, particularly in arts and sciences Culture of Commitment to students BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

6. 6 Dynamic Management Tool, Constant Updating Foundation Plan Supports, Integrates into University Plan Foundation Vision: Leadership for University and Among Peers Preparation Phase 2008 - 09 Campaign Quite Phase 2009 - 2011 Positioning and Growth Campaign 2011 - 2015 50 th Anniversary Celebration 2016 BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

7. 7 Dynamic Management Tool, Constant Updating Foundation Plan Operating Concepts 1.Achieve Acknowledged Leadership: Prove Leadership 2.Build Long-Term Donor Relationships; Recognize Giving Motivations 3.Vision, Mission: Compelling, Unchanging, Transcendent BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

8. 8 Dynamic Management Tool, Constant Updating Foundation Plan MARKETING & COMMUNICATIONS DEVELOPMENT & FUNDRAISING ALUMNI OFFICE Support Infrastructure, Systems Staffing BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

9. 9 Dynamic Management Tool, Constant Updating Foundation Plan Oversight by Positioning and Growth Task Force (Future Campaign Leadership) Support, Guide University Strategic Plan University, Human Capital Lab, Signature Series, South Omaha Project Marketing & Communications Funding Consistent Format Boards’ Roles, Links University Operations Link BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

10. 10 Agenda JUNE 25 Bellevue University9:00 a.m. Opening SessionDr. John Muller Russ Rupiper RR&A Team9:30 a.m. Introduction & Agenda Bob Russell Establishing Institutional MarketingBill Brodbeck Re-establishing DevelopmentAnn Fitzgerald Strategic Plan for LeadershipJohn Sieg Bellevue Team 11:00 p.m. Hopes and Dreams for the Plan Lunch12:00 p.m. Q & A, Discussion Wrap-Up1:00 p.m. Individual Sessions as needed BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”

11. 11 Agenda JUNE 26 WORKSHOPS University and Foundation Leaders and RR&A. The Geneva Group Team 8:30 – 10:00 a.m.Human Capital LabMike Echols, PhD 10:00 – 10:15 a.m.Break 10:15 – 11:30 a.m.Center for American Vision & ValuesEd Rauchut 11:30 – 11:45 a.m.Break 11:45 – 2:00 p.m.FoundationRuss Rupiper, Staff 2:00 - 2:15 p.m.Break 2:15 - 3:30 p.m.Wrap-UpDr. John Muller BELLEVUE UNIVERSITY & THE BELLEVUE UNIVERSITY FOUNDATION VISION AND LONG-RANGE STRATEGIC PLAN “Own the brand as the best institution in the arena where our expertise is.”