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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 CROSSMARC Exploitation Plan Velti S.A.
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Contents Company Profile Exploitation Plan Realisation of Objectives
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Company Profile Founded in 2000, Velti develops, integrates and delivers market leading integrated e-Business solutions for business critical problems of enterprises and organizations
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Exploitation Plan Automatic catalog update Market Knowledge Acquisition Localisation and Personalisation of Request for Quote system Information Extraction from free text messages
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Automatic catalog update Mainly manual, error-prone work – it takes 2 days spider programming per site, no normalisation Crossmarc technology can aid in extracting reliable catalog data
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Market Knowledge Acquisition In Crossmarc, lack of information about an attribute is considered an obstacle However, in order to investigate international markets, it is revealing to know which attributes receive emphasis Analyse differentiation of product/service description in different countries
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Localisation and Personalisation Crossmarc technology will be employed in Velti products. For example, in the RFQ system: –In the buyer request session –In the seller response session –In the offer comparison session The Personalisation Server could be employed in novel ways (e.g. to store seller response templates)
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 IE from free text messages Alternative channels: eMail, SMS, WAP Queries in short text form, interpreted as a prototypical product that is matched against the Crossmarc database using some kind of proximity search. Offer is localised and sent to the prospective buyer Applicable also in –data cleansing (catalog aggregation) –semantic full text indexing in content management
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Realisation of Objectives A commercial policy targeting different customer groups Partnership efforts Form of cooperation with consortium partners is under discussion: -Either outsourced service agreement -Or profit-share per case
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Commercial Policy Different customer groups will be targeted with different suites of products carrying Crossmarc added value Electronic Marketplaces: RFQ system, Catalog Aggregation, Auction, eCatalogs, Strategic Sourcing Top 50 Spending Groups: Strategic sourcing, RFQ system etc
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Partnership Efforts Some Velti commercial partners: HP Greece (www.hp.com)www.hp.com ATG (www.atg.com)www.atg.com FCI (www.frictionless.com)www.frictionless.com
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Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003 Conclusion Velti has launched an exploitation plan consisting of four areas to be realised through own resources and partnership efforts.
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