1. Chapter 9: Electronic Commerce Software

2. Electronic Commerce, Seventh Annual Edition2 Web Development Spectrum HTML Editors – FrontPage, Expression Web, Dreamweaver. Standalone Web site Templates - (Search on “Web Templates” ) Web Stores ( Example: Yahoo!Merchant Solutions) Shopping Cart Systems – (Examples: Miva Merchant, Cart32) Database Management - ( http://en.wikipedia.org/wiki/Comparison_of_relational_database_management_systems ) Site Building Environments – (IBM Websphere, Lotus Domino)

3. Electronic Commerce, Seventh Annual Edition3 Model of A Relational Database

4. Electronic Commerce, Seventh Annual Edition4 Other E-Commerce Software Middleware – Generic term for software that connects applications Web Services - Cross-platform XML-based information Sharing ERP - Enterprise Resource Planning Software SCM - Supply Chain Management software

5. Electronic Commerce, Seventh Annual Edition5

6. 6

7. 7 Web Hosting Terminology Free Hosting – (Advertising-Supported) Shared Server – (Share w/Others) Dedicated Server - (Just Yours) Co-located Server - (You Own & Manage) Managed Hosting – (Completely Outsourced) E-Commerce Hosting – (Payment Transaction Enabled)

8. Electronic Commerce, Seventh Annual Edition8

9. 9 Website Hosting https://www.godaddy.com/ http://www.hostway.com/web-hosting/ http://www.1and1.com/ http://smallbusiness.yahoo.com/webhosting/

10. Electronic Commerce, Seventh Annual Edition10 Mall-Style Commerce Service Providers Commerce Service Providers (CSP) that offer mall-style commerce services Examples: eBay Stores, Amazon WebStore, Yahoo!Shopping

11. Electronic Commerce, Seventh Annual Edition11

12. Electronic Commerce, Seventh Annual Edition12 IBM WebSphere Commerce An enterprise-class end-to-end development environment suitable for midsize to large businesses Includes: –Web Development via Catalog templates & Advanced catalog tools –Demo: http://www.youtube.com/watch?v=5G7b86a_r1U http://www.youtube.com/watch?v=5G7b86a_r1U

13. Electronic Commerce, Seventh Annual Edition13 Microsoft Commerce Server 2002/7 Allows businesses to sell products or services on the Web using the following tools: –User profiling and management –Transaction processing –Product and service management –Target audience marketing Provides many predefined reports for analyzing site activities and product sales data

14. Electronic Commerce, Seventh Annual Edition14 Customer Relationship Management Software Provides: –Sales automation –Customer service center operation management –Marketing Campaign Management

15. Electronic Commerce, Seventh Annual Edition15 Content Management Software Helps companies control large amounts of text, graphics, and media files

16. Electronic Commerce, Seventh Annual Edition16 E-Commerce Knowledge Discovery & Management Universe DATA WAREHOUSE CLICKSTREAM DATA  Forms  Cookies  Log Files  Session History DATA MINING QUERY RESULTS OFF-LINE DATA  Product Data  Customer Data  Customer Behavior

17. Electronic Commerce, Seventh Annual Edition17 Data Mining Process of employing computer analysis techniques to extract Knowledge from a database and MODEL behavior. SOME DATA MINING TECHNIQUES: Outcome Models – (Decision Tree) Cluster Models - (Cluster Analysis) Affinity Models - (Association & Linkage) OBJECTIVE: Help Understand & Predict Customer Behavior.