1. The Elements of Design Fashion’s Building Blocks
HNC3O
Chapter 10
Ms. Pannell

2. Objectives Determining body, shape and size Elements of design
Principles of design
Using design elements and principles

3. Shape and Size Frame: skeletal structure of the bones
small, medium, large
Size Ratio between upper and lower body
Geometric shape
Triangle (narrow shoulders, wide hips)
Inverted Triangle (wide shoulders, narrow hips)
Rectangle (about the same width shoulders, waist and hips)
Hour-glass (same at chest and hips, narrow at waist)

4. Shape and Size

5. Whatever your body height, shape,
and size may be, clothing can change
your appearance with design illusions

6. + = Good Design What is good design? Balance Colour Proportion Line
Shape
Space
Texture
Balance
Proportion
Emphasis
Rhythm
Harmony
Good
Design + =

7. Colour Colour complementary analogous triadic monochromatic
Split-complementary
Accented neutral

8. Line – path and length
Vertical lines
Horizontal lines
Diagonal lines

9. Line Divides areas into shapes and spaces
Straight lines – crisp, formal, classic, conservative
Curved lines – movement, casual
Zigzags – excitement or drama
Emphasize or minimize portions of a person’s body

10. Line
Horizontal
diagonal
curved
Straight
Vertical

11. Lines and illusion
V neck
Vertical lines – lead the eye up and down giving the illusion of more height and less width
Long unbroken lines
Give feeling of strength, dignity, formality
High collar

12. Lines and illusion
Horizontal Lines – lead eyes from side to side giving the illusion of more width and less height
Includes two piece outfits and bright belts
Create a feeling of stability and restfulness

13. Lines and illusion
Thickness of line and amount of space between also creates illusion
Widely spaced vertical lines = appearance of more width – eyes move across lines
Widely spaced horizontal lines = appearance of less width – eyes move up and down lines

16. Shape
Outline that forms when one or more lines come together to enclose and area
Most clothes fit 4 basic shapes:
Natural: follows body outline
Tubular: rectangular with a vertical emphasis
Bell: both diagonal and horizontal lines combine to create bell shape
Full: has more horizontal and curved lines than other shapes do

17. Shape
Natural
Tubular

18. Shape
bell
Full

19. Shape
Fashion trends influence which shapes are in style during a fashion season

20. Space Space is the area inside a shape
What goes on inside the space contributes to the visual effect of the garment
How will the space be divided?
What is the relationship between the spaces?
What will go in the space?

21. Space Space too dull Too much activity in the space
Good activity/interest
in the space

22. Texture

23. Texture
Shiny
Smooth
Rough or Nubby
Dull or matte