1. R MILLER IT'S REAL (RHETORIC PROJECT)

2. IT'S REAL

3. WHAT DO YOU SEE?

4. an empty parking garage with a skate board and a hand and foot sticking out a person scared of who they are

5. LOCATION: DOES IT MATTER?

6. If it wasn't were it was the skate board would seem out of place. The beam makes a statement.So yes it does.

7. WHAT IS THE IMAGES EFFECT ON YOU?

8. When I look at this image it makes me sad to think girls and boys alike have to suffer through something like this.

9. CAN YOU RELATE?

10. Yes, I have had friends suffer with this or thoughts of going into it. Once you start it's like an addiction you can't stop.

11. DOES NO WORDS MAKE A DIFFERENCE?

12. In a way, if the details were not paid close enough attention to, without the words, the viewer would not know what the purpose of the picture is.

13. DOES CHANGING THE PICTURE CHANGE THE EFFECT?

14. In one way yes because it shows two different genders. But, if gender wasn't an issue the image still has the same effect.

15. PATHOS

16. For someone who has experienced or has a friend going through this, even someone who doesn't, this brings out how real this condition/sickness is.

17. ETHOS

18. Minus the fact that it is wrong for someone to feel the need to be that small, there is none.

19. LOGOS

20. Don't do it. Don't let peoples words or the way you see yourself affect you enough to make you this way.

21. WHAT DO THE WORDS MEAN?

22. That anorexic need not to be afraid to talk to someone about what is going on.

23. ORIGINAL PURPOSE

24. To tell people with this condition that they aren't alone. That there is some one there for them. Telling them "DON'T HIDE. TALK."

25. CITATION Credits & Description: Company: SAATCHI & SAATCHI SIMKO, SWITZERLAND, Geneva Creative Director: Olivier Girard Copywriter: Antonio Lopez Art Director: Guido Masson/Isabelle Carvalho Account Supervisor: Christophe Waeber/Sandrine Maurice/Susan Jacxsens Advertiser's Supervisor: Christiane Schraeer Photographer: Markus Wendler The Outdoor Advert titled ROLLERSKATE was done by Saatchi & Saatchi Simko advertising agency for product: Anorexia Therapy (brand: ARBEITSGEMEINSCHAFT ESS-STÖRUNGEN) in Switzerland. It was released in the Apr 2007. Link http://www.coloribus.com/adsarchive/outdoor/anorexia- therapy-rollerskate-9674005/

26. CITATIONS Credits & Description: Company: SAATCHI & SAATCHI SIMKO, SWITZERLAND, Geneva Creative Director: Olivier Girard Copywriter: Antonio Lopez Art Director: Guido Masson/Isabelle Carvalho Account Supervisor: Christophe Waeber/Sandrine Maurice/Susan Jacxsens Advertiser's Supervisor: Christiane Schraeer Photographer: Markus Wendler The Outdoor Advert titled UMBRELLA was done by Saatchi & Saatchi Simko advertising agency for product: Anorexia Therapy (brand: ARBEITSGEMEINSCHAFT ESS-STÖRUNGEN) in Switzerland. It was released in the Apr 2007. Link http://www.coloribus.com/adsarchive/outdoor/anorexia- therapy-umbrella-9673905/