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Dell ProDeploy Enterprise Suite

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1 Dell ProDeploy Enterprise Suite

2 Introducing ProDeploy Enterprise Suite
Dell’s ProDeploy Enterprise Suite helps you get more out of technology starting on day one. Trust Dell experts and partners to lead deployments from basic hardware installations through planning, configuration and complex integrations. Our complete suite of deployment services and professional certifications helps you achieve business outcomes today and tomorrow. Here’s a quick way for you to discuss the suite with your customers. Be sure that you’re comfortable with this pitch before moving on. Dell’s ProDeploy Enterprise Suite helps you get more out of technology starting on day one. Trust Dell experts and partners to lead deployments from basic hardware installations through planning, configuration and complex integrations. Our complete suite of deployment services and professional certifications helps you achieve business outcomes today and tomorrow.

3 The solution: ProDeploy Suite for Enterprise
Market landscape Converged Data Center Big Data Cloud Virtualization Application Modernization Growing complexity Transition risks Resource constraints Competing priorities Aggressive timelines The solution: ProDeploy Suite for Enterprise Single point of contact Broad and deep expertise Best-in-class processes Established global scale

4 ProDeploy Enterprise Suite delivers what you want
Research shows customers’ top 5 concerns are (score out of 7): ProDeploy Enterprise Suite is designed to deliver to these needs: Planning 6.3 Site readiness verification, infrastructure evaluation, project management Configuration 6.1 Certified Dell deployment engineers, multivendor configuration & testing for networking Integration 5.7 Data migration analysis and recommendation, system testing and validation Installation 5.3 Onsite rack, stack, cable and label, expert Dell product technicians, 24x7 deployment services Training 5.2 Project documentation with knowledge transfer, training credits, and 30-day post-deployment configuration assistance The first thing we do before creating new offers is find out what our customers’ needs are through research and feedback. We conducted focus groups to gather customer feedback on what was important to them when they were deploying. Their feedback gave us the top areas that were most important. As you can see here, planning was the number 1 concern followed by configuration and integration. The ProDeploy Enterprise Suite is designed to meet each of the needs our customers told us about. With features such as site readiness, multivendor configuration, system validation, expert technicians and training, Dell has developed a comprehensive solution that puts the customer first. Source: Intelliclear Focus Group Research (Chicago, Mexico City, Tokyo, Shanghai, New Delhi, London) July 2014, N=78

5 ProDeploy Enterprise Suite
Good, better, best with training and certification ProDeploy Plus ProDeploy Basic Deployment Deployment Services Training and Certification Deployment Services Competency via PartnerDirect So how can you help your customers deploy enterprise hardware amidst these challenges? The output of all of this research is the ProDeploy Enterprise Suite. This suite simplifies our enterprise deployment services portfolio by providing a good, better and best model with complete training and certification. This is the same image that we use in our ProSupport portfolio and even the naming convention is carried over. Basic Deployment is rack and stack hardware installation only in the same way that Basic Support only covers hardware. The ProDeploy middle tier includes both hardware installation and software configuration for firmware and hypervisor in the same way that ProSupport includes both hardware and software. ProDeploy Plus includes all of the capabilities of ProDeploy plus advanced features like multivendor networking integration, tool driven environment mapping, and training credits. It is the most complete offering in the market. Deployment training and certification for storage and networking underpin all of these offers. There is also a Deployment Services Competency for both storage and networking through PartnerDirect.

6 ProDeploy Enterprise Suite
Get more out of technology starting on day one Basic Deployment Expert deployment technicians Onsite rack, stack cable and label Packaging material disposal Consistent hardware installation ProDeploy Single point of project management Install and configure system software Implementation planning Site readiness review ProDeploy Plus Tool driven environment mapping Multivendor integration for networking Storage data migration recommendation 30-days of post-deployment configuration assistance Training and Certification Dell Deployment training Recognition with online badge Industry recognized 3rd party Deployment Certification This is the key slide for the ProDeploy Enterprise Suite. If you have one slide to show a customer, this is the slide to use. This will allow you to talk to the full suite in good, better, and best terms, plus training and certification all in one slide. We will go into more details shortly. Experts Insight s Ease

7 Save up to $2,000 per device in labor and user productivity costs
Key features of ProDeploy Enterprise suite Basic Deployment 1 Onsite rack, stack, cable and label -Free up your staff to work on other projects. Leveraging experienced technicians who install hardware everyday ensures systems are properly set up. Packaging materials disposal -Before we leave, your data center is ready to get back to business as usual. We will dispose of or recycle packaging materials using onsite trash and recycling facilities. ProDeploy 2 ProDeploy Plus 3 Save up to $2,000 per device in labor and user productivity costs Source: IDC White Paper, sponsored by Dell, Growing Business Value by Utilizing Deployment Services, August 2015 Certification 4 Dell Basic Deployment delivers consistent installation of enterprise hardware by experienced technicians. Worry-free installations give you the freedom to focus on your business.

8 Dell reduced planning time by 75%
Key features of ProDeploy Enterprise suite 1 Basic Deployment Includes all the features of Basic Deployment and: Site readiness review - Using extensive checklists, your Project Manager ensures your deployment is on track from the start. Implementation planning – Dell’s experienced engineers competently plan every aspect of your implementation. Install and configure system OS, firmware, and hypervisor – Ensure your software is up-to-date, compatible, and properly configured to work in your existing environment. Includes set up of Dell SupportAssist technology to streamline your support experience after deployment. ProDeploy 2 ProDeploy Plus 3 Dell reduced planning time by 75% Source: Principled Technologies “Deploying New Dell Solutions with Dell Deployment Services August 2015 Certification 4 Dell ProDeploy maximizes the value of hardware and software from day one. Installation and configuration by experienced certified engineers gets new technology up and running fast. With Dell driving deployments you are free to focus on what matters most.

9 Key features of ProDeploy Enterprise suite
Basic Deployment 1 The most complete deployment offer in the market* Tool driven environment mapping and reporting – Thorough data-driven investigation and reporting to minimize risk. Data migration analysis and recommendation for storage – Assess, analyze and provide recommendations to successfully migrate data. Multivendor integration testing for networking – Confidence your equipment will work together seamlessly knowing expert engineers are performing interoperability testing. Training credits – Choose from Dell product and industry training as needed throughout the year. ProDeploy 2 ProDeploy Plus 3 Certification 4 91% less IT effort with Dell Deployment Services Source: Principled Technologies “Deploying New Dell Solutions with Dell Deployment Services August 2015 Dell ProDeploy Plus, the most complete deployment offer available in the market, ensures you are ready for today and prepared for tomorrow. Integrate new technology into existing environments with confidence through extensive planning and validation by expert certified engineers. Post-deployment configuration assistance, full project documentation with knowledge transfer, and flexible training credits improve technology adoption and optimize the long term performance of mission-critical systems.

10 Dell’s industry recognized certification program
Key features of ProDeploy Enterprise suite Basic Deployment 1 Gain greater deployment expertise and industry recognition through training and testing Training and certification tracks available for Dell SC Series Storage and PS Series Storage and Dell N&S Series Networking Recognized as a Dell Certified Professional with Dell certification badge Certification is valid for two years 2 ProDeploy ProDeploy Plus 3 Dell’s industry recognized certification program Certification 4 For customers who want to increase their expertise for deployments, certification may be the right answer for them. We have training and certification available for both storage and networking.

11 ProDeploy Enterprise Suite feature comparison
Basic Deployment ProDeploy Plus Pre- deployment Single point of contact for project management Site readiness review Implementation planning Technical Account Manager engagement for ProSupport Plus entitlement Deployment Deployment service hours Business hours 24x7 Onsite rack, stack, cable and label Packaging materials disposal Install and configure operating system, firmware, and hypervisor Tool driven environment mapping and reporting Data migration analysis and recommendation for storage Multivendor integration testing for networking Project documentation with knowledge transfer Post- deployment Deployment verification Configuration data transfer to Dell technical support 30-days of post-deployment configuration assistance Training credits for Dell Education Services Here’s the feature comparison for the ProDeploy Enterprise Suite. It breaks down the features into three buckets: pre-deployment, deployment and post-deployment, which aligns to how customers think about deployment. [Basic Deployment] Basic Deployment offers hardware installation by experienced technicians, which includes onsite rack, stack, cable and label with the disposal of packaging materials. Similar to Basic Support, Basic Deployment is only available during business hours. Many customers want to deploy during their own maintenance windows, which is a great reason to upsell them to either ProDeploy or ProDeploy Plus. [ProDeploy] In ProDeploy, we start introducing pre-deployment and post-deployment features. Based on research, planning was the #1 most important criteria for our customers which includes having a single point of contact for project management. In ProDeploy, the Project Manager will consolidate all the orders, even the orders without a ProDeploy SKU, create one project and lead as a single point of contact for the customer. In addition, we do site readiness reviews and implementation planning to ensure the customer’s site has everything it needs in terms of power and cooling as well as cabling and any other peripheral items to prepare for delivery. In deployment features, ProDeploy includes 24x7 service hours which is great for customers that want to do things on nights or weekends. This is another parallel between ProSupport. Customers get the same deployment features of Basic Deployment plus software installation and configuration of the operating system, firmware and any hypervisors. We also do knowledge transfer and hand over project documentation at the end of ProDeploy. In post-deployment features, we introduce deployment verification and configuration data transfer to tech support after deployment. This includes running a collection of SupportAssist and sending that data to the remote deployment team to confirm the configuration is valid. Then Tech Support will maintain it as deployed configuration data for future support assistance to help them resolve any customer problems quickly. [ProDeploy Plus] Moving over to ProDeploy Plus, you see that every feature has a circle in it. ProDeploy Plus is the most complete offer in the market which is a legally approved claim you will see in our marketing materials and can use with your customers. In pre-deployment, you get all of the features of ProDeploy in addition to Technical Account Manager oversight. If you sell ProSupport Plus and ProDeploy Plus on a given asset, the Technical Account Manager, or TAM, will oversee and be available to help with the deployment. The project manager will still lead the project, but the TAM will be involved on the planning call and be available to share insights as well as be available for any escalations. In the deployment, you see again all the features of ProDeploy plus a few new ones. With tool driven mapping and reporting, our engineers will be using a data collection tool to do a much more detailed planning session and a much more detailed deployment plan to ensure that customers have fewer problems because we’re collecting more information about their environment. It could also uncover other opportunities and needs for customers which is a great reason to sell ProDeploy Plus. Although data migration is not included in ProDeploy Plus, data migration analysis and recommendation for storage provides customers with a plan on how to do data migration. Customers who want data migration service from Dell can purchase an add-on SKU on a per terabyte basis. So effectively we’re giving our customers the plan on how to go do it, and they can decide if they will execute on the plan or if they will like us to go do it. Almost all of our customers have some flavor of third party networking in their environment, usually Cisco. Multivendor integration testing for networking includes full integration into, for example, a Cisco network, which our customers have asked for over the years. And the last one here is a carryover: full project documentation with knowledge transfer just like in ProDeploy. In post-deployment, you see both the deployment verification and data hand off to tech support plus two additional features. A large majority of our enterprise calls shortly after deployment are around configuration issues. There may not be a traditional break fix issue or problem, but maybe something has been configured slightly differently or something else has changed in their environment. ProDeploy Plus provides customers with 30 days of remote configuration assistance to modify configuration of the deployed components . Another nice thing to know about positioning this is that in ProSupport and ProSupport Plus, configuration assistance is not included. So when you sell both ProDeploy Plus and ProSupport Plus, you can ensure your customers are completely covered with any post-deployment configuration issues. Finally, included in ProDeploy Plus are the training credits for Dell Education Services. Back to the customer feedback in the focus groups, customers have told us that they would like more training, but they don’t always have a need at the time they are buying hardware and by the time they have a need, they don’t have the budget. So for training credits, for every ProDeploy Plus tag, customers will see training credits they can redeem later for anything in Dell Education Services’ catalog; literally any title. It could be training related to server, storage, networking or could be something completely different.

12 Reduced planning time in hours Overall project completion
91% less IT effort with Dell Free up your staff to work on more critical business needs Reduced IT effort Reduced planning time in hours Overall project completion time in hours 39% faster 91% less 75% less Dell In-house resources Dell In-house resources Dell In-house resources Source: Based on “Deploying New Dell Solutions with Dell Deployment Services”, a Principled Technologies Test Report commissioned by Dell, August Full report found here: To test the effectiveness of Dell’s enterprise deployment services, Dell enlisted the help of Principled Technologies, a third-party company that performs technology assessments. Both a deployment engineer from Dell Deployment Services and a Principled Technologies in-house administrator were tasked with deploying a Dell solution consisting of servers, networking components and storage arrays. The full deployment took the Principled Technologies in-house administrator twenty-eight hours and forty minutes to complete. With Dell Deployment Services, that same administrator would only have needed to participate in the planning phase, which took the Dell deployment engineer just two hours and thirty minutes. This is a 91 percent reduction in time required of the IT admin. It took the in-house administrator nine hours and fifty five minutes just to complete the planning phase. The two hours and thirty minutes required by the Dell deployment engineer is a time savings of about 75%. As mentioned, it took the in-house administrator twenty-eight hours and forty minutes to complete the full deployment, while the Dell deployment engineer completed it in twenty hours and thirty two minutes: a time savings of 39%.

13 Save $2000 per device with deployment services
$2037 $1911 IT staff and end users at $100,000 and $70,000 annual loaded salary Industry data shows that when third parties deploy server, storage and networking vs. internal staff, the savings is about $2000 per device. The $2000 is split into two types of savings. The first is the IT labor staff savings based on a third party doing the deployment. The second is user productivity from decreased downtime when third parties deploy. This is a real opportunity when it comes to the use of third parties for the deployment of data center hardware. Source: IDC White Paper, sponsored by Dell, Growing Business Value by Utilizing Deployment Services, August 2015

14 Thank you!

15 Back up

16 ProDeploy Suite product availability
Product Line Category Series Basic ProDeploy ProDeploy Plus Storage Tape Libraries ML Series TL Series SAN/DAS Arrays PS Series SC Series MD Series Disk Enclosures SC Disk Series MD Disk Series Dedicated NAS FS Series NX Series Server Tower T Series Cloud DSS or C Series Rack R Series Blade M or FC Series M1000e VRTX FX Networking L2 Fixed Port Switches X Series L2 N Series L3 Fixed Port Switches L3 N Series S Series Chassis Switches C Series Distributed Core Switches Z Series Blade IO M Series

17 ProDeploy Enterprise Suite
ProDeploy Plus Dell ProDeploy Plus, the most complete deployment offer available in the market, ensures you are ready for today and prepared for tomorrow. Integrate new technology into existing environments with confidence through extensive planning and validation by expert certified engineers. Post-deployment configuration assistance, full project documentation with knowledge transfer, and flexible training credits improve technology adoption and optimize the long term performance of mission-critical systems.

18 ProDeploy Plus Benefits Experts
The most complete deployment offer prepares you for today and tomorrow Benefits Deployment of mission-critical systems worry-free Get the most of new technology from day one Build the right skills for your staff Maintain long-term value of your technology Experts Experts Insights Ease Dell certified deployment engineers Multivendor integration testing for networking Technical Account Manager engagement for ProSupport Plus entitlement Tool driven environment mapping Storage data migration recommendation Project documentation with knowledge transfer Single point of Project Management Dell training credits 30-days of post-deployment configuration assistance

19 ProDeploy Enterprise Suite
Dell ProDeploy maximizes the value of hardware and software from day one. Installation and configuration by experienced certified engineers gets new technology up and running fast. With Dell driving deployments you are free to focus on what matters most.

20 ProDeploy Benefits Experts Minimize implementation risk
Maximize your hardware and software investment from day one Benefits Minimize implementation risk Get more performance from your technology Prepare for whatever comes next Improve time to resolution with fast troubleshooting Experts Experts Insights Ease Dell certified deployment engineers Install and configure system software Implementation planning Site readiness review Deployment verification Full project documentation with knowledge transfer 24x7 deployment services Single point of Project Management Configuration data transfer for support readiness

21 ProDeploy Enterprise Suite
Basic Deployment Dell Basic Deployment delivers consistent installation of enterprise hardware by experienced technicians. Worry-free installations give you the freedom to focus on your business.

22 Basic Deployment Benefits Experts Free up your staff’s time
Consistent hardware installation by experienced technicians Benefits Free up your staff’s time Have confidence in your hardware installation Simplify future projects and reduce maintenance effort Experts Experts Insights Ease Experienced product technicians Onsite rack, stack, cable and label during business hours Industry best practice for hardware installation Packaging material disposal Consistent hardware installation

23 Certified Deployment Professional program
Benefits Benefits Distinguished as a Dell deployment expert Increased knowledge and skillset Recognized with Dell certification badge Features Storage and networking certification tracks Recommended instructor-led training Certification is valid for 2 years Experts Training and industry recognized certifications SC Series Storage PS Series Storage N&S Series Networking For customers who want to increase their expertise for deployments, certification may be the right answer for them. We have training and certification available for both storage and networking.

24 Training and certification path
Exam Certification 1 2 3 Take recommended training courses at LearnDell.com/ certifications Optional training Schedule and purchase exam at 5,500 testing centers in 180 countries Online badge is available within 5 days after passing exam Certification Now let’s take a look at the training path to become certified. First, choose the storage or networking series for your certification. Second, take the exam at one of 5,500 testing centers in 180 countries around the world. Third, after passing the exam, you will get industry recognition with the Dell certified badge that can be shown in places like LinkedIn. Certification will be valid for two years after completion.

25 Training and certification learning paths
Recommended core courses Required exam Badge Dell SC Series Installation* (ILT 4 days + 6 hrs online) Dell SC Series Planning (VILT ½ day + 9 hrs online) Dell SC Series Storage Professional Deployment exam SC Series Dell PS Series Installation (VILT 3 days + 4 hrs online) Dell PS Series Planning (VILT ½ day + 9 hrs online) Dell PS Series Storage Professional Deployment exam PS Series Dell Networking N&S Series Installation and Configuration (VILT 5 days) Dell Networking Planning (VILT 3 days) N&S Series Networking Dell N&S Series Networking Professional Deployment exam Here is a more detailed look at the learning path for individuals to become certified. As you can see, there are installation courses and planning courses for each track: SC Series (Compellent), PS Series (EqualLogic) and Networking. Choose the product line(s) you wish to deploy, complete the recommended training to be set up for success, take and pass the exam to earn Certification. The courses are a combination of Instructor-led, Virtual Instructor-led and/or online. Exams are proctored in person at one of 5,500 locations worldwide and virtually, giving partners the flexibility to choose the best option for them. Recommended core courses are not required *Only available as instructor-led training in the following locations: Edina, MN; Panama; Bracknell, England; and Singapore. All other courses are delivered as virtual instructor-led training.

26 Optional deployment learning path Beginner basic courses and expert advanced courses
Optional Basic courses Fundamental Dell PowerEdge Fundamentals (3 hrs online) Dell Networking Fundamentals Switching (2.5 hrs online) Dell Networking Fundamentals Routing (2.5 hrs online) Optional Advanced courses SC Series Dell Storage Networking Configuration (ILT 4 days) Dell FS8600 NAS Deployment (VILT 2 days) Dell Fluid Cache Installation (VILT 1 day + 4 hrs online) PS Series Dell Auto Snapshot Manager Integration (VILT 2 days) Dell FS7600 NAS Deployment (VILT 2 days) Dell PS Series vSphere Integration (VILT 2 days) N&S Series Dell Storage Networking Configuration (ILT 4 days) Dell Networking Interoperability (VILT 4 days) Individuals interested in Deployment Certification, should be able to pass the basic fundamentals courses and have experience with deployment. Individuals interested in courses for an expert level of deployment knowledge should look at our advanced courses.

27 ProDeploy Enterprise Suite
For Channel Dell’s ProDeploy Enterprise Suite gets the most out of technology starting on day one from basic hardware installation through planning, configuration and complex integration.  Supplement your capabilities, free up valuables resources and get access to Dell’s certified engineers to expand your reach and grow your business. With a Deployment Services Competency, your Certified Deployment Professional can access Dell’s deployment tools and co-deliver with confidence knowing Dell is by your side. Let’s talk about what the ProDeploy Enterprise Suite means to Channel. As discussed at the beginning of this training the ProDeploy suite was developed to make enterprise deployments easier to sell and deliver. For our partners we developed the Suite to help you get the most out of your customer’s technology ……(read the above..)

28 ProDeploy Enterprise Suite for the channel
Deployment services the way you want it, when and where you need it Supplement your capabilities and expand into new markets through resale Increase margin opportunity when you co-deliver Reduce deployment issues with Dell’s lab and tools Free up resources for higher margin opportunities Gain global reach with Dell’s experienced engineers Benefits Eligible for Partner AdvantEdge program Labor reimbursement with co-delivery through Deployment Competency Sales collateral Training Communications and critical updates with TechAlerts Find-A-Partner Access to certified engineers Dell delivered or co-delivered Access to lab and tools for Deployment Services Competency Partners Global deployment scale and capabilities Ease Incentives Awareness The ProDeploy Enterprise suite offers our partners flexibility when they are deploying enterprise solutions. We deliver just the right amount of deployment services the way you want them, where you need them. The suite was developed for partners so you can supplement your current capabilities and expand into more markets and increase margin opportunities when you get a Deployment Services competency and co-deliver with Dell. The suite was also designed to work with you to decrease issues on those complex data center installs and free up your valuable resources to focus on high margin opportunities while letting Dell do the basic deployment when only rack, stack, cable and label is needed. [AWARENESS] With the ProDeploy Enterprise Suite, we provide access to all of the collateral for selling and training on this service through PartnerDirect. [INCENTIVES] Preferred and Premier partners can participate in the AdvantEdge program and with the Deployment Services Competency, you can receive labor reimbursement when co-deploying. [EASE] Bundled SKUs make it easier to order and sell keeping the process simple and freeing you up to focus on your customer’s needs.

29 Disclaimers & Legal Attribution
Availability varies by country. To learn more, customers and Dell Channel Partners should contact your sales representative for more information. © 2015 Dell Inc. All rights reserved. Trademarks and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Specifications are correct at date of publication but are subject to availability or change without notice at any time. Dell and its affiliates cannot be responsible for errors or omissions in typography or photography. Dell’s Terms and Conditions of Sales and Service apply and are available on request. Dell service offerings do not affect consumer’s statutory rights.


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