1. OCR National Travel and Tourism Unit 4: Assessment Objective 4

2. Assessment criteria for Unit 4 AO4 PASS Candidate produce two different types of promotional material for one travel and tourism product or service. The materials are basic but acceptable. MERIT Candidate produce two different types of promotional material for one travel and tourism product or service. The materials are appropriate and relevant to the travel and tourism industry. DISTINCTION Candidate produce two different types of promotional material for one travel and tourism product or service. The materials are creatively constructed and relevant to the travel and tourism industry.

3. INSTRUCTIONS Design TWO promotional items for ONE new product or service in travel and tourism. Scenario: You work at Travel Solutions, travel agent – they have developed a new holiday package to an overseas destination and you need to design the promotional materials. You can complete this task either in this PPT or using other methods: publisher/word/movie maker etc. Use this PPT to plan your two items.

4. Promotional items - plan STEP ONE What destination are you going to produce materials for? What are the selling points you could draw on for your promotion related to this destination – why might tourists want to go there? Who might want to go there? What two items are you going to produce? Adverts, brochures, leaflet, window display, a shop display, merchandising materials, a website, a video, a poster, a press release.

5. Promotional items - plan STEP TWO – PROMOTIONAL ITEM 1 What item is this? How/where will it be used? What image does your promotional material give of the product? Will it fit with the company image? How is it going to: Attract attention, Interest the potential customer, create Desire make them take Action?

6. Promotional items - plan STEP TWO – PROMOTIONAL ITEM 2 What item is this? How/where will it be used? What image does your promotional material give of the product? Will it fit with the company image? How is it going to: Attract attention, Interest the potential customer, create Desire make them take Action?