1. STRENGTHENING ROTARY Jennifer Jones Baton Rouge 2015

2. TODAY WE WILL COVER: The Value of our Strategic Plan Strengthening Rotary Defining who we are through our Core Values

3. ROTARY’S STRATEGIC PLAN + CORE VALUES

4. WHEEL OF SYNERGY

5. STRENGTHENING ROTARY | 5 STRENGTHENING ROTARY

6. OBJECTIVES Clarify what Rotary stands for, how it’s different and why people should care Elevate awareness and understanding Motivate, engage and inspire current and prospective members, donors, strategic partners and staff

7. STRENGTHENING ROTARY | 7 SURVEY RESULTS Never Heard of Rotary Know Name Only Some Familiarity

8. STRENGTHENING ROTARY | 8 CHALLENGE NOT EARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential

9. STRENGTHENING ROTARY | 9 WHAT OUR RESEARCH TELLS US

10. Conducted 160+ interviews Analyzed 20,162 surveys Reviewed 400+ documents institute meetings Participated in 5 Obtained comprehensive feedback from Rotarians in 167 countries Visited 20 clubs and attended the 2012 International Convention

11. ROTARY’S STRENGTHS DIFFERENTIATE US 1.A multidisciplinary perspective allows us to see challenges in ways others can’t 2.The ability to apply leadership and expertise to social issues 3.The passion and perseverance necessary for lasting change 4.Community impact on a global scale See differently Think differently Act responsibly Impact communities globally

12. PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%

13. …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%

14. STRENGTHENING ROTARY | 14 FINDINGS  Rotarians are responsible leaders – Define by mindset  Connecting always will be a driving force behind Rotary  Rotary creates community impact on a global scale

15. STRENGTHENING ROTARY | 15 SIMPLIFYING OUR MESSAGE

16. STRENGTHENING ROTARY | 16 ESSENCEVALUESVOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY

18. ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.

19. Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action around the world. ESSENCE STATEMENT

20. ESSENCEVALUESVOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY

21. ROTARY’S CORE VALUES - WITH ACTIVE LANGUAGE Diversity We connect diverse perspectives. Vocational expertise, Service and Leadership We apply our leadership and expertise to solve social issues. Ethics and Integrity We honor our commitments. Fellowship and global understanding We build lifelong relationships.

22. ROTARY’S CORE VALUES Through SERVICE we apply our leadership and expertise to solve social issues.

23. ROTARY’S CORE VALUES Through DIVERSITY we connect diverse perspectives

24. ROTARY’S CORE VALUES Through FELLOWSHIP we build lifelong relationships.

25. ROTARY’S CORE VALUES Through INTEGRITY we honor our commitments. “We do what is right when no one is looking”

26. ROTARY’S CORE VALUES Through LEADERSHIP we join together to make our world community a better place.

27. ESSENCEVALUESVOICE Our reason for being Our beliefs Our expression BUILDING BLOCKS OF OUR BRAND STRATEGY

28. OUR VOICE Smart Compassionate Persevering Inspiring

29. ROTARY SIGNATURE ®

30. TWO-PART SOLUTION

31. MEMBERSHIP BROCHURE COVERS

32. CLUB SERVICE PROJECT POSTERS

33. OUTDOOR BILLBOARDS

34. BE A GIFT TO THE WORLD!