1. Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 11, 2008

2. Is Bollywood Going Digital? The use of Digital technology in the production process is growing rapidly Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities Mobile is a big revenue stream VCD > DVD : Music Cassette > CD The Web began as a marketing platform but is now a sales & distribution platform Vivah was the first feature film to release on the Internet, day and date with theatrical

3. Vivah - A Catalyst Medium budget film Released simultaneously on Rajshri.com Over 6,500 downloads @ USD 9.99 each 99% downloads overseas (> 60 countries) Growth in overall revenue pie. No cannibalization of traditional revenue Online strategy mirrored offline strategy Now available for free streaming on Rajshri.com

4. Bollywood Drives Digital Rajshri.com has close to 1,000 full length feature films Free streaming and paid downloads Hindi films is the most popular channel 200+ TB of video served every month (> 50% for Bollywood films) Films streamed in > 150 countries Huge consumption of the long tail So how much do people really watch?

5. Bollywood Is Engaging 72% film viewers on Rajshri.com watch films for > 30 minutes in one go 32% watch films for > 60 minutes in one go 17% watch films for > 120 mts. in one go And we thought the web was for short form content only! Highly engaged eyeball Lean forward medium Rich media advertising performs really well

6. In The Future A Huge Opportunity Lies in Creating ‘Bollywood Inspired’ Content for Digital Media Platforms And The Future is NOW!

7. Now Showing On A PC, Mobile & iPod Near You

8. Akbar Birbal Remixed Traditional Akbar & Birbal anecdotes, set in a modern, Mumbai underworld milieu Endearing stories of wit and wisdom Hindi language with a local Mumbai flavour 90 video episodes of 2-3 minutes each 90 audio episodes of 3-4 minutes each SMS quotes, images and tones Spot-the-mistake Contest Released on Idea, YouTube and Rajshri

9. Bollywood Is Going Digital With a Vengeance Join The Fun! Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited rajjat@rajshri.com