1. The Power of Silver Halide Processing Business Forum Imaging Cologne – March 2nd 2011

2. purePhoto™ is for people with a vision of the future, who love and enjoy quality, and who believe in the beauty of pure photo products

3. Today‘s State of Photofinishing

4. Film will continue to decline Peak for digital prints reached in 2010 Number of Digital Prints in Western Europe

5. Will Social Networks influence the Business? 5 billion photos hosted bei Flickr 130 million photos uploaded per month to Flickr 3+ billion photos uploaded per month to Facebook 36 billion photos uploaded to Facebook per year  Approx. 100 billion images online in 2011! Source: Internet 2010 in numbers by pingdom

6. Turn over of photo products, Europe 2010 Prints in Mio € 1020 Photobooks in Mio € 512 Personalized photo gifts (calendars, canvas, mugs, etc.) in Mio € 18

7. Predicted stagnation for photobooks in 2012 Stagnation will be accompanied by decline in prices Number of Photobooks in Western Europe

8. Today‘s State of Photofinishing

9. Outlook Photobook Market Western Europe

10. Conclusion Photoprint will remain around 1 Billion EURO turn over in EUROPE Photobook-Market will be around 500…600 Mio EURO turn over in Europe Erosion of price per photobook will get stronger What do you think is the solution for your business?

11. purePhoto Premium books win all first three places in a recent competition Competition launched by German trade magazine „Chip Foto-Video Digital“ (January 2011) There are 3 decisive criteria 1. Quality 2. Quality 3. Quality

12. Endconsumer are willing to pay for premium quality

13. The Advantages of Genuine Silverhalide Paper Every pixel displays a continuous tone 300ppi – 256 gray levels per color Electro-Photography: 4 (or 6) colors simulate mixed colors Vivid colors, high contrast images, homogeneous areas Visible dots, low contrast, inhomogeneous areas

14. Standard book binding Premium quality layflat binding Perfect image quality in combination with layflat-binding gives silverhalide photobooks the premium look and feel Ordinary binding Center details missing The Advantages of Genuine Silverhalide Paper

15. Opportunities with Premium purePhoto Books

17. Frontend SW Premium photo book blocks in just 2 worksteps Rendering Server Image Enhancement Internet Customer creates book Image exposure and in-line processing fastBlock - Automatic production of photo book block - from roll or sheet cutting - creasing - folding - pressing and gluing in one workstep Postprocessing - 22‘000 premium photo book blocks per month - 250‘000 premium photo book blocks per year (40 pages each)

18. Conclusion Silverhalide is the premium image quality Layflat-binding is the premium quality binding Imaging Solutions delivers highly efficent workflow components What do you think, will be a premium solution for your print-business

19. Opportunities with Premium purePhoto Booklets

21. Premium softcover booklets in just 2 worksteps Internet Rendering Server Image Enhancement Image exposure and in-line processing fastBooklet - Automatic production of softcover booklets and postcards - Cutting, creasing, folding, pressing, gluing and front trim in one workstep Postprocessing - 27‘500 ready-made premium softcover booklets per month - 312‘500 ready-made premium softcover booklets per year (48 pages each)

22. Conclusion Premium quality = Silverhalide + lay-flat binding Premium is the key to success in a competetive market Remain successful Increase customer retention with premium quality Succeed in the premium market with products and services from Imaging Solutions