1. Police Drama Contest / Game Project Outline Adam Morgenstern

2. Past Projects / Inspiration Dunder Mifflin Infinity Ran during the Office’s 4 th season and restarted each season after that Fans register and join a regional branch Complete Assignments, such as designing a logo, creating a motivational poster, taking a quiz based on the show Rewarded with "Schrute Bucks" which can be spent on virtual items or real items on the NBC webstore

3. Past Projects / Inspiration HBO Voyeur Project Launched Summer 2007 Didn’t promote any specific HBO show Projected a 5-minute short on the wall of a New York City apartment building 8 apartments to view separate storylines Archived Website

4. Past Projects / Inspiration Police Quest, LA Noire Video games where you collect clues and interrogate suspects to solve smaller cases, with larger overarching story

5. The Story Premise Players are part of a fictional police task force assigned to investigate organized drug crimes They will use video surveillance and wiretaps to gather evidence against individuals in one specific organization The project will work as its own narrative, a tie-in to a police drama TV show, and a contest World The story takes place in New York City, with the characters’ fiction related through recorded phonecalls, video, and live events Players will be part of the story, as they take on the role of detectives within the world Character Stories Since the project is contest-based, and appeals to players’ enjoyment of the game itself (gathering evidence, receiving rewards, and competing/collaborating), the story won’t be the primary focus Instead, the story will be used to draw players in as they listen to the surveillance media The story will mostly be told through subplots for groups of characters that players can piece together while viewing/listening

6. Characters Character Stories ~8-10 characters Head of the task force/police captain will give video briefings each week Character-centered stories that are relatable in some way One story will focus on young teenagers at the lowest level of the organization Another will be about a member who’s just been promoted, and is conflicted about having to commit crimes against innocent people

7. The Contest Website Sections Bulletin Board –Players can rearrange photo cards on the bulletin board to map out the organization’s hierarchy –Here, they can assign evidence to individual suspects Video Surveillance –Players can watch video camera footage during live events or review previously recorded video –They can select sections of video or still images to use as evidence Wiretap –Players can listen to phone calls that happen live or review previously recorded audio –They can select sections of audio to cut out and use as evidence Database –Community aspect, where players can use evidence gathered by other agents, giving them the credit for it and increasing that agent’s score –Players can form task forces/groups with their friends to pool evidence, divide up time checking the website

10. Timeline Week 1 Task Force introduction video Wiretap phonecalls to establish all of the main characters Video of a group meeting to get photos from Intro Recruitment letters/packages sent out Advertisement during TV show Week 2 Task Force update video Wiretap phonecalls Surveillance videos Weekly prizes Week 3 Task Force update video Wiretap phonecalls Live surveillance Event Weekly prizes Week 4 Task Force update video Wiretap phonecalls Surveillance videos Live surveillance Event Week 5 / End Trial pictures / audio based on how much evidence each player gathered Evidence against boss Prizes awarded

11. Target Audience Fans of police dramas (18-49) Younger audience wanting to interact with the “surveillance tools” People wanting to experience more of the story/fiction of the show People wanting to win prizes and the contest Goal To provide an interactive transmedia experience that promotes competition and cooperation To promote the police drama television show that will run alongside the contest To create hype around the show by having players promote it