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Media Center Directions And Partner Opportunities Ron Pessner Director Windows eHome Division rpess @ microsoft.com Microsoft Corporation
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Windows XP Media Center Edition Partner Business Opportunities Session Outline Market Momentum for Windows XP Media Center Edition Windows eHome Vision Media Center PC & Device Opportunities Extensibility & Customization Opportunities Bringing it All Together Conclusion & Resources
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Session Goals Attendees should leave this session with the following: A better understanding of the broad market momentum behind Microsoft Media Center PCs Understanding of the partner opportunities that Microsoft Media Center PCs creates for: PC OEMs CE Companies ISVs IHVs Understanding of where to go for additional information
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Windows XP Media Center Edition 2005 Windows XP Media Center Edition 2005 The Best of Computing and Home Entertainment All of the Features of Windows XP New digital media experiences Digital entertainment beyond the desktop Any TV with Media Center Extenders Go mobile with Portable Media Centers, Smart Phones & Pocket PCs Access & control entertainment remotely Live & recorded TV, DVD, Photos, Music & Video Viewed from 2’ or 10’ Integrated High Def for TV, DVD & Web Widest choice of on-demand video & music services
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Bill Howard | PC Magazine “Microsoft may have unleashed the perfect OS for a home PC…for virtually anyone buying a new PC for home use, we can't think of a reason not to go with an MCE 2005 box.” Bill Howard | PC Magazine James Coates | Chicago Tribune "Microsoft's new Media Center [is] a TV blockbuster…it delivers the dream of integrating into one device all the digital miracles that excite, educate, entertain and engage us.” James Coates | Chicago Tribune Michael Gartenberg | Jupiter "They have articulated a very clear vision of how the digital home will work." Having reached its third iteration in two years, the Media Center PC is now at "the point where it's mature, stable and ready to fulfill the vision". Michael Gartenberg | Jupiter - Businessweek “After years of hassles with Windows, I wasn't eager to let it take over my TV. But the fact is, Media Center and the Extender do the job -- and do it well.” - Businessweek Mike Langberg | San Jose Mercury News “This new version of Windows…is the best effort I've seen at unified control for TV, movies, music, photos, radio and the Web. Mike Langberg | San Jose Mercury News Michael Gartenberg | Jupiter “This [DVR] is a bold move that will put Microsoft head to head with TiVo in trying to win the hearts and minds of CE vendors and consumers to adopt their platform.” Michael Gartenberg | Jupiter Media Center 2005: What the Press Are Saying…
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Windows XP Media Center Edition: Marketing Video
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Market Momentum and Opportunity Analysts expect growing demand for Media Center PCs IDC: predicts WW sales growth from 131K units in 2003 to over 19M units in 2008 (~1200%) Parks: predicts US sales growth from 1.2M in 2004 to 7M in 2008 (~480%) Sources: IDC: Worldwide PC Client Form Factor 2004-2008 Forecast, April 2004 Parks Associates: The PC as a Multimedia Platform, May 2004
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Today, the digital media enthusiast’s home contains islands of content that are hard to share between and cannot easily be enjoyed in the heart of the home: the Living Room Digital Lifestyle Challenges
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Windows Media Center Vision Consumers can enjoy their digital media content in virtually any location and on any device Home life made easier, more convenient, and more enjoyable with Windows
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Personal Productivity Best 2’ Experience Clean, Energetic Design More personal with new screensavers, more themes More Creative and Fun w/ Movie Maker 2.1, Digital Media Tools Popup blocker for Browsing Quality and Stability Leading TV Quality CE-grade experience out of the box Stability and Performance Software Update Services Entertainment Best 10’ Experience Simple enjoyment of your media Easy in, Easy out For mainstream and the prosumer More Extensible Security and Privacy All the benefits of SP2 Protected personal information/media TV Parental Controls Media Center Design Principles
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Customer Data From Media Center PC Purchasers Media Center functions resonate with consumers Key scenarios include (activity at least 1x/week) Watching TV Listening to music Enjoying photos Entertainment functionality is used as often as Productivity New Media Center scenarios are encouraging people to buy new PCs earlier than they would otherwise Media Center buyers last Home PC was bought three years ago Satisfaction is high; 9 out of 10 Media Center owners would recommend it to others (Microsoft primary research)
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Media Center: Partner Opportunities 1. Reduce Costs: Providing more hardware flexibility 2.Increase Business Opportunities: Create additional margin opportunities for partners MCE Platform Flexibility Connected Devices Services
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Windows Media Center PCs Best for Any Room and Lifestyle Media Center 2005 Integrated Graphics 2-channel Audio Tunerless & upgradeable + Remote Control + TV/FM Tuners + 5.1/7.1 Audio + enhanced video quality Laptop Form Factors Additional PC in the entertainment center Connected to Standard or Widescreen TV & Home Network Back panel designed for home theater AV connections
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Quality of the PC Experience is Key Excellent Out-Of-Box experience – first impressions are essential Simple connection to A/V equipment Easy-to-reach, well-labeled connections Right connections for home equipment Easy setup of TV output and multichannel audio Fit and finish needs to be high Fits in with other electronics – not under the desk Excellent audio and video quality TV and DVD playback are not novelties, but mainstream experiences Pay attention to brightness, sharpness, and frame skipping High-quality media and great UI create demand for more full-featured systems Higher processing power and memory for great media experience More storage for TV, Music, and other media Graphics cards with excellent video quality and 3D performance Audiophile-quality sound
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TV Will Drive Many Hardware Choices Tuners TV and radio tuners (internal and external) are needed – multiple tuners per PC to record more than one show at a time IR blasting to control cable and satellite boxes TV show archival DVD burning Other backup media Larger hard drive capacity SDTV shows take 1-3 Gigabytes per hour, HDTV takes ~9G/hour Users can add additional internal or external drives for storage
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TV Will Drive Many Hardware Choices (con’t) Display cards tuned for great video quality Great quality output on monitors, Flat screens displays, and traditional TVs Variety of outputs (S-Video, Component, DVI, etc.) Larger, better quality displays Faster-refresh Broader viewing angles Better display of color Square Pixels Media Center Extenders and Portable Devices Once you have recorded TV on your system, devices let you view it where you want
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Media Center Extenders Media Center Extender for Xbox Extender ready CE devices (2006 / 07) Portable Media Centers STBs that render Media Center through wired and wireless networks Available now from Linksys MS software title that renders Media Center through networked XBox consoles Network DTVs and DVD recorders with built-in Media Center Extender capability Portable media players for music, video, and pictures on the go, including premium content and recorded TV. Distributing the Media Center Experience
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Fixed function TV & DVD recording device Subscription PVR/EPG Monthly & Lifetime Media Center based UI Standard definition video PC connectivity PlaysForSure client Extender client Windows CE OS Launch partner: LGE DVD Recorder with HDD
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Easily identify Media Center compatible products to upgrade TV experience Enable partners to build & promote compatibility with Media Center 2005 & beyond TV Tuners, Remote Controls, Graphics Cards, DVD Decoders, Wireless Routers & Media Center Extenders Deliver CE-grade quality experience with Media Center Co-developed with Imaging Science Foundation Program available to OEMs and IHVs for obtaining logos for: Windows XP Media Center Edition PCs TV Tuners and graphics cards New Programs for Consumers
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Premium Access to Services 2 Links on the Start page PLUS 3 quick links off each Unlimited placement in More Programs Most popular ways of accessing third party services 50% via Start Page
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Services Can Be Accessed Within Experiences Apps/services and provide links from within experiences Support for Music, Videos, Radio, Photos Eliminates need to navigate to away from content
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Services Can Be Accessed in Context of Content Takes content to the next level Enables ISVs to provide additional value add to existing media Links can be preinstalled – meant to add incremental value, not just shortcuts
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Online Spotlight OEM Customization Opportunities Add a link to your 10 foot service to the Showcase in Online Spotlight (best tile) Use the OEM ID String to render custom views of Online Spotlight Supports OEM-specific deals App/Service can include OEM attribution logo (e.g., Brought to you by…)
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z540/z545 Dual Tuner Bringing it All Together HP (US)
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DHS 2/3 Dual Tuner Bringing it All Together Alienware (US)
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Bringing it All Together Medius (Sweden)
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Bringing it All Together Bow.IT (Italy) Bow.it “Home Media MK-1” OnCinema “Chimera HS-1” OnCinema “Teatro D1”
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MagicStation MT40 Bringing it All Together Samsung (Korea)
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Call to Action Take advantage of the rapidly growing installed base & increasing shipments of Media Center PCs See Media Center for yourself: Stop by the Microsoft booth in the Exhibition Hall Consider product designs to fit with Media Center usage and scenarios Build great PCs that run Media Center Focus on quality of experience Build great products that work smoothly with Media Center
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Other Relevant WinHEC Sessions TWMD05001: Home Entertainment Device Design TWWI05003: Longhorn Partner Logo Program TWEN05001: Designing Next Generation Media Center PCs TWEN05011: Adding Applications and Services to Windows Media Center TWEN05007: Building IR Transceivers for Windows Media Center TWEN05010: Media Center and PC Reliability TWWI05023: Enabling the Digital Lifestyle: Navigating Public Policy Challenges
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Community Resources Windows Hardware & Driver Central (WHDC) www.microsoft.com/whdc/default.mspx Technical Communities www.microsoft.com/communities/products/default.mspx Non-Microsoft Community Sites www.microsoft.com/communities/related/default.mspx Microsoft Public Newsgroups www.microsoft.com/communities/newsgroups Technical Chats and Webcasts www.microsoft.com/communities/chats/default.mspx www.microsoft.com/webcasts Microsoft Blogs www.microsoft.com/communities/blogs
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Web Resources: Hardware information and whitepapers: http://www.microsoft.com/whdc/system/platform/mediac enter Development information: http://msdn.microsoft.com/MCE Email questions to: ehomebiz@microsoft.com Additional Resources
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