1. Grosse Pointe Women's Diagnostic Center Catherine Alvarez BAS R.T. (R)(M)

2. The Grosse Pointe Women's Diagnostic Center is the first in our area to offer advanced 3D mammography for breast screening designed for early cancer detection Catherine Alvarez BAS R.T. (R)(M)

3. Problem worth solving Evidence suggests that breast density is a strong risk factor for developing breast cancer and for more aggressive types of breast cancer. In fact, the risk is 4-6 times greater in women with density in more than 75% of their breast. Catherine Alvarez BAS R.T. (R)(M)

4. Our solution Digital breast tomosynthesis,(DBT)3-D mammography, allows more accurate viewing of dense breast tissue by eliminating the overlapping effect associated with the regular digital mammogram Catherine Alvarez BAS R.T. (R)(M)

5. Target market Catherine Alvarez BAS R.T. (R)(M) Women 20,000 Target Market Found early 98% will survive the five year survival rate The service area is the Grosse Pointe area that comprises of five small communities called the Pointes. The number of invasive female cancers of the breast and deaths are significantly higher in Wayne County outside of Detroit than the state rate.

6. CompetitorsHow our solution is better None In Grosse Pte.Only organization offering 3D imaging KarmanosKarmanos is 13 miles away or 23 minutes McLaren MacombMcLaren is 15 miles or 25 minutes Competitive landscape Catherine Alvarez BAS R.T. (R)(M)

7. Sales channels  Referring physicians will be notified  Targeting Obstetricians/Gynecologists  Family Practitioners, Internists  General Practitioner’s  General Surgeons and Oncologists Catherine Alvarez BAS R.T. (R)(M)

8. Marketing activities  Press release to local TV news  Web sites  Brochures and Postcards  Phone advertising(while on hold)  Health fairs /Other sponsorship activities Catherine Alvarez BAS R.T. (R)(M)

9. Financial projections Catherine Alvarez BAS R.T. (R)(M) Capital funds will be obtained through the Radiology Department Revenue: Annual: $695,000 Expense for Hologic Dimensions upgrade: $150,000 FTE: 1 mammographer- Salary $60,000 1 st Year Profit: $485,000 In addition, to these profits this upgrade will provide more efficient work flow which create more patient volume The business will return to stronger profits and gross margins after the acquisition

10. DateMilestone September 3, 2014 Submitted Business Plan September 27, 2014 Project Approved October 2, 2014Contract Signed January 6, 2014Equipment Installed January 15, 2014Clinical Use Begins Milestones Catherine Alvarez BAS R.T. (R)(M)

11. References Breast Cancer Facts and Figures 2013-2014. (2013). Retrieved from American Cancer Society: http://www.cancer.org/acs/groups/content/@research/documents/document/acspc- 040951.pdf http://www.cancer.org/acs/groups/content/@research/documents/document/acspc- 040951.pdf Breast Density. (2013). Retrieved from American College of Radiology: http://www.acr.org/NewsPublications/~/media/180321AF51AF4EA38FEC091461F5B695.pdf http://www.acr.org/NewsPublications/~/media/180321AF51AF4EA38FEC091461F5B695.pdf Brinks, Lyons, Hovey-Wright, Slavens, Segal, Dillon, Lamonte, Abed, MacGregor, Lipton & Oakes, (2013, February 14). House Bill No.4260. Retrieved from Legislature Michigan Government: http://www.legislature.mi.gov/documents/2013-2014/billintroduced/House/pdf/2013-HIB- 4260.pdf http://www.legislature.mi.gov/documents/2013-2014/billintroduced/House/pdf/2013-HIB- Cancer in Michigan, 2009 updated 2013 An Assessment of the Cancer Burden in Michigan. (2013). Retrieved from Michigan Department of Community Health: http://www.mdch.state.mi.us/pha/osr/Cancer/CancerInMichigan2009.pdf http://www.mdch.state.mi.us/pha/osr/Cancer/CancerInMichigan2009.pdf Checka, C., Chun, J., Schnabel, F., Lee, J., & Toth, H. (2012). The relationship of mammographic density and age: implications for breast cancer screening. American Journal of Roentgenology, 198(3), W292-W295. Suburban Stats Grosse Pointe. (2013). Retrieved from Suburban Stats: http://suburbanstats.org/population/michigan/how-many-people-live-in-grosse-pointe http://suburbanstats.org/population/michigan/how-many-people-live-in-grosse-pointe The American College of Radiology Mammography Accreditation Program:. (2013). Retrieved from The American College of Radiology: http://www.acr.org/~/media/ACR/Documents/Accreditation/Mammography/MammoFAQ.pdf http://www.acr.org/~/media/ACR/Documents/Accreditation/Mammography/MammoFAQ.pdf