1. ONE WALL MAKEOVER - CANADA

2. About Us Marsellus Carvalho Janice Noronha Rohan Ahalpara Niraj Agarwal Kunal Verma Marsellus Carvalho Janice Noronha Rohan Ahalpara Niraj Agarwal Kunal Verma®

3. Asian Paints – Royale Play  India’s Largest and Asia’s 3 rd Largest Paint Company with a turnover of Rs 96.37 Billion.  Present in : South East Asia, South Pacific, South Asia and Caribbean Region  Royale Play a collection of ready to use special effect interior wall paints.  Inclusive of tools and comprehensive step by step tutorial guide.  Low Maintenance and High Value.

4. Asian Paints – Royale Play

5. Royale Play - Business Problem  To Determine the potential success of Asian Paints Royale - Do it yourself textured paints within the Paint Industry in Canada

6. Research Problem  http://smallbusiness.chron.com/examples-marketing-research-problems-23051.html

7. Royale Play - Objectives  To study the preferences of the public towards textured paints over traditional paints, wallpapers and deferrals.  Determine if the potential consumers are willing to buy the product based on its price & concept. ($ 23 per liter)  To measure the level of interest towards the product in Canada.

8. Our Target Audience  Age: 25 – 45  House Hold Income: $25,000 Per Annum and higher.  Self Employed & Employed  Home Owners

9. Research Findings

13. Key Metrics QuestionCriteriaBenchmarkResponse Household IncomeAbove $25,000 30 Whether people paint themselvesSelf Painting5063 Whether people would purchase the productYes6080 How the locals would rate the productExcellent5073 Would the public recommend the conceptYes6075

14. Recommendation  Since 43% usually seek professional help to paint their houses – We recommend that Asian Paints to introduce optional professional service.  As only 3% of the population are aware of the textured paint concept – We recommend aggressive promotion and advertising.  With regards to the distribution channel we suggest sales to retail outlets.  We suggest to distribute the products through retail outlest as 84% of the respondents purch

15. Conclusion There's a strong interest of Asian Paints Royale Play among the respondents with a 78% who rated the product excellent and 80% claimed that they would buy the product which states that the product is likely to be well accepted in Canada.