1. NOTE TO INSTRUCTORS ABOUT THIS PPT NOTE about missing images: For our version of this PPT at Spokane Community College library, we inserted images throughout of periodical covers and other information sources which we own in our collection. These images have been removed from this shared PPT with the expectation that you will add your own images when you customize this tool. Any images which remain are either from a commercial clip art collection which our college graphics department owns, or are from Britannica Image Quest, our proprietary database of rights-cleared images which are freely reproducible by our college for educational purposes. We have left in screen shots of two of our periodical databases: an image from ProQuest and one from Associates Programs Source Plus. Please contact the SCC Library with any questions you may have or to see a sample of our working version. Please contact the SCC Library with any questions you may have or to see a sample of our working version. Janine Odlevak, SCC Instructional Services Librarian, June 2012, 509-533-8821

2. TRADE JOURNALS

3. WHAT IS A TRADE JOURNAL? A Trade Journal is: a periodical written for an audience of professionals working in a particular field.

4. TRADE JOURNALS ARE PUBLISHED IN EVERY FIELD NOTE about missing images: Here we inserted animated images of periodical covers for periodicals we own in print or electronically through our databases.

5. SOME ARE ONLINE NOTE about missing images: Here we showed a screen-shot image of a periodical available through a website in the field of automotive technology.

6. SOME ARE IN PRINT NOTE about missing images: Here we showed images of 2 periodicals we have in our print collection.

7. SOME ARE BOTH IN PRINT AND ONLINE NOTE about missing images: Two images: one of a print periodical and one of its corresponding website publication.

8. Newspapers A PERIODICAL IS ANYTHING PUBLISHED PERIODICALLY Scholarly Journals Trade Journals Newsletters Magazines NOTE about missing images: A cover images of each type of periodical were shown and animated in sequence.

9. TRADE JOURNAL CHARACTERISTICS: I. AUTHORSHIP II. CONTENT III. LANGUAGE IV. ADVERTISEMENTS

10. AUTHORSHIP Articles are written by staff writers, practitioners, and industry specialists. NOTE about missing images: Images of periodical and article within featuring author’s credentials. Fire science example.

11. CONTENT Articles are about: industry news trends techniques product reviews statistics & data upcoming events career & job information

12. CONTENT trends product reviews techniques statistics & data career & job information NOTE about missing images: Images illustrating various content features were animated, one atop another. Pertinent information was circled in red or highlighted in yellow. How to interview for a job from a electrical technician periodical Images and text comparing drill bits from carpentry Automotive specifications

13. LANGUAGE Articles are written using technical language requiring some subject knowledge. NOTE about missing images: 2 images: Article and zoom-out of a diagram from a carpentry trade journal illustrating technical language

14. ADVERTISEMENTS Ads show products and workshops relevant to the profession. NOTE about missing images: 2 images of ads from periodical s: Fire science Cosmetology

15. HOW TO FIND TRADE JOURNALS Method Notes A. Ask an expert B. Identify professional organization periodicals C. Check the library collections D. Check library databases

16. PROFESSIONAL ASSOCIATIONS NOTE about missing images: Image of the website of the American Culinary Federation. Circled is the link to their: PUBLICATIONS

17. RESEARCH GUIDES FROM THE LIBRARY Here’s an example of a trade journal available free online on a professional organization’s website:

18. SIZZLE NOTE about missing images: Images of periodical Sizzle, available for free on the website of the American Culinary Federation. Periodical for students in the Culinary Arts.

19. LIBRARY DATABASES

20. LIBRARIANS WILL TEACH YOU HOW TO SEARCH YOUR LIBRARY COLLECTIONS

21. DAY TWO: REVIEW & FOLLOW-UP What is a periodical? What are some methods of finding and accessing trade journals? So far, have you found any trade journals which you envision yourself using as a student or professional? What is a trade journal?