1. Privacy by Design – Principles of Privacy-Aware Ubiquitous Systems Marc Langheinrich - Swiss Federal Institute of Technology, Zurich Whitney Hess

2. What we already know Privacy is a matter of opinion It has always been a hot button issue ex: Who did you vote for? ex: Are you a virgin? Some people are willing to share, others aren’t

3. Technology = Privacy This is nothing new: Photography exposes ppl w/o their permission Telephones allow for wiretapping Electronic data in central storages gives ppl easy access (Nazis finding Jews during WWII) Credit cards, Internet

4. Influential Legislation US Privacy Art of 1974 - “fair information practices” Openness and transparency - honest Individual participation - verifiable Collection limitation - frugal Data quality - relevant Use limitation - purposeful Reasonable security - secure Accountability - accountable

5. Influential Legislation EU Directive 95/46/EC of 1995 Data only shared with non-EU countries if they have ample privacy protection Subject of data must give consent to share it

6. Privacy limits technology Computer scientists don’t like privacy because it diminishes what technology is capable of achieving “Should I be knocked unconscious in a road traffic accident in New York – please let the ambulance have my medical record.”

7. Key questions Is it feasible to enforce privacy laws? Convenient tech outweighs loss of privacy? What’s good for community outweighs good for individual? We have equal access – eye for an eye?

8. Social Implications We’ve been over this… Live among computers Never know what they’re doing Constantly being watched/judged Help us remember/manage more info

9. Development Principles Notice - let user know what’s going on Choice & consent - let user turn off detection Anonymity & pseudonymity - let user be detected w/o revealing identity Proximity & locality - let user’s and device’s location implicitly indicate the appropriateness of detection and dissemination Adequate security - encrypt transferred data as appropriate Access & recourse - follow privacy regulations

10. How are these achieved? How do we inform a user of system’s presence? How will users tell system to stop looking at them? How will users tell system that they want to be watched but not revealed? How will systems understand “appropriateness” based on location of user and device? How do we decide what data should be encrypted and what doesn’t need to be? How do we inform user that we are taking privacy precautions? Are these precautions sufficient?