1. WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE

2. Who am I ? Born at 1990 B.Sc in Mathematics & Computer Science Google Partners Certified in Analytics and Adwords Co-Founder & CTO of algomizer (TASE: ALMO) 29-01-20142/15

3. Innovation Give & Takes for Today 3/15 1 myth braking = lots of money saved! 29-01-2014 Buying media = paying to appear in front of your customers

4. 4/1529-01-2014 Innovation Give & Takes for Today

5. 5/1529-01-2014 Innovation Give & Takes for Today Einstein Appesus

6. 6/1529-01-2014 Innovation Give & Takes for Today “I double the budget You double the sales”

7. 29-01-20147/15 PAY

8. 8/1529-01-2014

9. 9/1529-01-2014 1 2 3 4

10. 10/1529-01-2014 $100 spend 3 customers $200 spend 4 customers MONTH 1: Ranking #2, $33.3 spend per customer MONTH 2: Ranking #1, $50 spend per customer The average profit from a customer = $60 $100

11. 11/1529-01-2014

12. The Average Lie Caught in Action 12/1529-01-2014

13. Beat The Myth! 13/15 Don’t check if it’s worthy on the average, Check if the marginal addition is still worth it! 29-01-2014

14. algo-History 2012  Aviv & I founded “ADOSTER” 2013  Went Public  Named “algomizer”  Recruited Noam Band as CEO 2014  Purchased “Promodity” Technology 29-01-201414/15

15. Keep in Touch! hila@algomizer.com / contact@algomizer.com www.algomizer.com 29-01-201415/15 (… Now will be the best time for questions)