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Marketing and Social Media Emma Jenkins Kent Children’s University Debbie Bird CU Trust The Children’s University’s sixth annual Conference 2 nd and 3.

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Presentation on theme: "Marketing and Social Media Emma Jenkins Kent Children’s University Debbie Bird CU Trust The Children’s University’s sixth annual Conference 2 nd and 3."— Presentation transcript:

1 Marketing and Social Media Emma Jenkins Kent Children’s University Debbie Bird CU Trust The Children’s University’s sixth annual Conference 2 nd and 3 rd December 2013

2 What is the CU message? First impressions count CU in: 30 seconds 140 characters Developing a common and recognisable theme Marketing materials Branding guidelines Membership area of the CU Trust website

3 The Media & Marketing Opportunities Building working relationships Local Radio Television The Press Resources to support your work Meet the Trustees Alec McGivern & Dr Anita Balla OBE DL

4 What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007)

5 Social media – Evolution or Revolution? 2010 – 2013 2014 and beyond ?

6 Do you recognise yourself? Steady and productive steps Aim to become a creator You’re not alone! Let’s get started

7 Meeting the needs of our demographic Keeping an eye on the continual growth of the CU demographic Being proactive in creating a communication strategy Communicating up-to-date information as a short sharp message Accessible communication using recognisable terminology Little and often – it’s free and it’s quick!

8 Getting Started – A Whistle-stop Tour!

9 Websites Twitter Facebook Google + MailChimp Blogger Instagram YouTube & YouTube Capture Vimeo Sound Cloud Types of applications/ Apps available

10 www.kentchildrensuniversity.co.uk

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