1. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Chapter 18 The European Union

2. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Topics covered in this chapter Introduction. European union strategies/organization of the European Union. Single market constituents/European standard/conclusion. Customs Policy of the EU. European transport policy/Inter-governmental organization. EU market access strategy/EU membership conditions. European member states. Euro currency. Strategic analysis of the single market.

3. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Introduction The enlargement of the EU to 25 member states presents a fresh opportunity to the international entrepreneur to develop new markets within the EU and further stimulate the Trans–European trade. It also strongly favours the provision of a logistic strategy with key geographically located distribution centres throughout the single market of 25 countries. This extensive chapter identifies key areas and strategies to adopt. Visit the EU websites to keep up date in this changing market environment. European Union strategies/organization of the European Union Note the role of the single European Act 1987 and the organization of the European Union.

4. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Single market constituents/European standards/conclusion Ensure you understand the nine key areas of the single market. This embraces European standards – the Euro brand: liberalization of public purchasing: open markets in information technology telecommunications: liberalization of financial services: deregulation of transport services: freedom of professions labour mobility: abolition of competition and state subsidies: intellectual property – patents, industrial designs, trade marks and copyrights: and elimination physical barrier to trades involving imposition of cross frontier controls such as customs. Study the eight aspects relative entry and development of trade within the EU.

5. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Customs policy of the EU Note the four basic freedoms: free circulation of goods, persons, services and capital. European Union transport policy/intergovernmental organizations Monitor the progress of EU transport programme of 60 measures. In particular the Galileo programme development and its implications. Note the intergovernmental organizations observation..

6. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch EU market access strategy/Euro membership conditions Focus on the four EU access strategy areas and the function/information on the EU market access data base. Also the three areas of EU membership criteria and the EU membership enlargement. European member states Important to examine closely the profile of each of the 25 EU member states particularly trade and economic growth. Exporters can devise a strategic plan to trade in the EU following further research and visit to the market.

7. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Euro currency Focus on the 20 benefits listed emerging from doing business in the Euro zone. Also the eight practical issues from trading in the Euro. Strategic analysis of the single market Important for the international entrepreneur to evaluate the points raised especially the 16 points examined relative to a broad strategic analysis exporting within the 25 EU states.

8. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Key concepts Ensure you understanding the following: Introduction and role of EU in global market. European Union strategies and organization of the European Union and development of an EU strategy. Single market constituents/European standard/conclusion and its interface with trade. Customs policy of the EU and the four basic principle. European Union transport policy/intergovernmental organization and the ongoing development.

9. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch EU market access strategy/EU membership condition/very important to understand and from a strategic policy for marker development. European member states and the profile of each state/important to comprehend. Euro currency/particularly the benefits and the strategic focus. Strategic analysis of the single market//focus on this areas to develop a strategic plan.

10. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Conclusion International entrepreneurs are recommended to study closely this chapter and identify the trading opportunities often in a logistic environment. Form a strategic plan and visit EU websites.