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Sales Development Program. Agenda I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing.

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Presentation on theme: "Sales Development Program. Agenda I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing."— Presentation transcript:

1 Sales Development Program

2 Agenda I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process

3 Company Overview

4 Unsurpassed and comprehensive portfolio of complementary products and services Nation’s Leading Consumer Promotions Co.  Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand  Specializing in customized, integrated marketing concepts and programs  Built upon a foundation of strong retail and media relationships  Superior knowledge of consumer shopping behavior

5 Part of the News Corporation Family Twentieth Century Fox Fox Animation Studios 20th Century Fox Home Entertainment 20th Century Fox Television Fox Broadcasting Company News America Marketing News America Publishing Fox Filmed Entertainment News Corporation Fox Television Stations Fox Kids Network Fox Sports Fox News Channel FX Network & fXM HarperCollins Publishers The New York Post The Weekly Standard In-Store FSI Merchandising Services International On Call

6 News America Marketing Divisions FSI In-Store Merchandising Services On Call International Free-standing inserts Home-delivered sampling Retailer co-marketing Themed events At-shelf couponing At-shelf advertising Cart advertising Aisle advertising Broadcast advertising & promotion Sampling & demonstration services Flexible client- dedicated programs-- short- and long-term Syndicated programs Pre-paid phone cards Interactive telephone applications 800/900 numbers Free-standing inserts In-store advertising & promotion Merchandising services

7 The SmartSource Product Portfolio SmartSource Floortalk SmartSource Coupon Machine TM SmartSource Shelfvision SmartSource Shelftalk TM Merchandising Services SmartSource Magazine TM SmartSource Radio TM SmartSource Shelftake One TM SmartSource Carts TM SmartSource AdSticks TM SmartSource Aislevision TM

8 Clients

9 Retail Partners

10 Office Locations New York CityLos AngelesChicagoAtlanta DallasNorwalkMinneapolis Toronto

11 Employment Information

12 Operating Principles employee development full disclosure inclusive management effective communication maximize the business 1 4 2 3 5

13 Company Culture  open door policy to senior management  an energetic, accomplished sales staff  holiday events and seasonal outings  supportive yet challenging team environment  community involvement  employee awards and recognition

14 Benefits  health care  401K  tuition reimbursement  flexible spending account plans  paid time off  paid holidays  pension plan

15 Success Qualities  3.0 minimum cumulative GPA  excellent written & verbal skills  strong work ethic  leadership  initiative and follow-through  problem-solving skills  ability to set priorities  attention to detail  team player

16 Training & Career Development  Role training, company and industry orientation, technology skills and management development  Learn from more experienced ACs and AAs  Mentor Program pairing new hires and executives  AC lunches with CEO and President  Yearly performance management review

17 Career Information

18 Sales Development Career Path  Communicate between clients & internal departments  Participate in sales calls  Handle production materials  Process orders and contracts  Coordinate client presentations  Work on an account team with an AD  Analyze customer data  Recommend advertising markets for accounts and brands account coordinator

19 Sales Development Career Path  Account Coordinator responsibilities  Manage selected regional accounts  Develop new business clients account associate responsibility

20 Sales Development Career Path account director  Manage national and regional accounts  Act as a marketing consultant for clients  Manage all aspects of each client’s business  Manage an Account Coordinator’s work and development positive attitude

21 Sales Superstars: Heidi Gray November 1988 Account Coordinator November 1989 Account Associate February 1992 Account Director November 1994 Senior Account Manager July 1996 Group Sales Manager July 1998 Vice President, Group Sales Manager Born: Chicago. IL Current Home: New York City College: University of Michigan, 1988, Sociology a focused and creative team player Heidi’s Timeline

22 A Day in the Life of an AC 8:00 am Comes in early to set up Deadline Report 10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements 11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad 1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting 2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs 4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History

23 Management Development Program Career opportunities within the sales support departments offer great opportunities to learn and contribute to the operations of News America Marketing’s $1 billion business Coordinator positions are available in: Event Planning Field Communications Retail Marketing Operations Production Pre-Press Cycle Planning Purchasing Layouts Logistics

24 Internships Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships  open to all majors  full-time, entry-level paid positions  special summer intern projects  potential for future employment  available in sales, marketing, media, finance, human resources and operations Requirements  minimum 3.0 GPA  strong communication skills  strong work ethic  excellent written and verbal skills  initiative & follow-through  leadership ability  interpersonal skills  MS Office, Word, Excel, PowerPoint, e-mail systems

25 Recruitment & Interviewing Process

26 Interviewing Process  Qualified candidates then meet with 7 members of our Executive Committee in NYC  Candidates can also interact with their prospective peers and managers  Offers based on the unanimous recommendation of the participating Committee members  If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing  If you possess our Success Qualities, a News America Marketing representative then interviews you on campus or at a regional office

27 On Campus Schedule Information session - October 18th 6:00 - 8:00pm BU 300 Interview date - November 2nd Business Placement Office


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