1. + New Media Production CA ~ Siri By Eva Lucey

2. + Introduction to Siri Apple’s latest iPhone feature – New Application First seen in October 2011 – iPhone 4s New way to control your phone – voice [Artificial Intelligence] Does not dictate to the phone alone – you can ask the iPhone to do different things It works on what you say – Is not limited to specific words Use your voice to send messages, schedule meetings, place phone calls, and more The Voice Controlled Virtual Assistant

3. + Key Features Allows you to: Send messages, Check the weather, Call someone, Schedule a meeting and more Same features as any other phone Voice distinguishes it from every other mobile phone product No need for exact commands with the same tone of voice Does not manage voice recognition itself — a module from Nuance does that, and sends your words along to Siri once it’s worked out what you’re trying to say Speak to your iPhone as you would speak with another person The main appeal of the App – It responds!

4. + Similarities to other Technologies There are a few Siri alternatives Will not be quite as smooth or fast running as Apple’s new Siri Application They are more than capable of sending an email or text while driving, or looking up directions while on the move  Vlingo – Free: Closest in similarity to Siri; Own voice-recognition engine; No voice-activated mode for hands-free in-car mode; BlackBerry and Nokia phones, and Windows  Google Search – Free: Only lets you search using your voice; Uses your location data to make sure that the results it returns are appropriate

5. + Continued……  Dragon Go! – Free: Made by Nuance, just as accurate; Not as professional or Full-Featured  Built in Voice Control – Free: Hands-free calls in the car; Can also manipulate your music playback  Video Camera Pro – Fee: Only non-free apps; Does not shoot video, little weak for an app that costs money

6. + Advantages of Siri Hands-Free: The ability to Multi-task Driving is a lot easier & safer No pen or paper around - Siri comes in handy Provides entertainment: Novelty, Converses with you For the blind or those with poor vision, Siri is opening up a whole new world

7. + Disadvantages of Siri Siri responds to your questions, but only if you speak English, French, or German Security problem: When the phone is locked, anyone can access Siri Picking up on words automatically; Misinterpreting; Maps: Supports the traffic & maps only in the USA; Only follows the command in English to navigate map features Cannot work offline; Need to be connected to operate Siri

8. + Impact on Technology  Computers begin to understand human language & how we think  Voice-driven computing in the future  Voice-driven technologies become more adaptive to us, instead of having us need to become more adaptive to them

9. + Siri Demonstration

10. + Conclusions Available as an app – iPhone 4s Uses your voice It responds! Advantages: Hands-Free, Multi-tasking, Convenient, Great for the Visually impaired Disadvantages: Limited with languages, Needs to be online Lead to voice driven technologies in the future

11. + Thanks for listening Any Questions?

12. + Siri……