2. 1 NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE A MARKETING OPPORTUNITY

3. 2 THE CHALLENGE NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE Determine best school at zonal level Determine best school at regional level Determine best school at national level

4. 3 THE STRATEGY NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE July – Sept. Oct. – Nov. Plan strategy for BOKOMO Challenge Develop infrastructure for BOKOMO Challenge Jan. – Mar. April Brief Schools on the BOKOMO Challenge The BOKOMO Challenge takes place National Junior Championships May – Aug.

5. 4 THE OBJECTIVES: PARTICIPANTS /SPECTATORS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE Zonal BOKOMO Challenge Regional BOKOMO Challenge National BOKOMO Challenge + 500000 athletes participating; + 500000 spectators 8 schools/ 6 zones/21 Regions + 21000 athletes; +210000 spectators 21 Regions Teams to Nat. Challenge 630 athletes; + 10000 spectators National Youth and Junior Championships

6. 5 THE STATISTICS: ZONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE MARKETING OPPORTUNITIESSTATISTICSResponsibleBudget Television rightsTo be negotiated In media releases, briefing sessions, etc.126 zonesUSSASA Zones0 On programmes, result sheets, invitations, etc.126 zonesBA/USSASA378000 BOKOMO APE Tables126 zonesBA/USSASA40000 On composite pages/boards at the eventNo Competition number logosNo VIP Tickets and functionNo Promotions and marketing126 zonesBOKOMOTBC Event organization, medals, etc126 zonesNA Communication expenses/travel/tel./fax/postage21 regionsBA/USSASA42000

7. 6 THE STATISTICS: REGIONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE MARKETING OPPORTUNITIESSTATISTICSResponsibleBudget Television rightsTo be negotiatedBOKOMO20000 In media releases, briefing sessions, etc.126 zonesUSSASA Regions20000 On programmes, result sheets, invitations, etc.21 regionsBA/USSASA105000 BOKOMO APE Tables21 regionsBA/USSASA5000 On composite pages/boards at the eventTo be negotiatedBOKOMOTBC Competition number logos21 regionsBA/USSASA105000 VIP Tickets and function21 regionsBA/USSASA105000 Promotions and marketing21 regionsBOKOMOTBC Event organization, medals, etc21 regionsBA/USSASA105000 Communication expenses/travel/tel./fax/postage21 regionsBA/USSASA42000

8. 7 THE STATISTICS: NATIONAL OPERATIONS NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE MARKETING OPPORTUNITIESSTATISTICSResponsibleBudget Television rights30 MinutesBOKOMO30000 In media releases, briefing sessions, etc.21 regional teamsBA/USSASA42000 On programmes, result sheets, invitations, etc.300030000 BOKOMO APE Tables21 teamsBA/USSASA5000 On composite pages/boards at the event4 x 1mx6mBOKOMOTBC Competition number logos2000BA/USSASA10000 VIP Tickets and function200 BOKOMO/USSASA/BA 20000 Promotions and marketing21 regions/nationalBOKOMOTBC Event organization, medals, etcnationalBA/USSASA30000 Communication expenses/travel/tel./fax/postage21 regions/nationalBA/USSASA20000

9. 8 THE STATISTICS: BUDGET TOTAL NATIONAL HIGH SCHOOLS ATHLETICS CHALLENGE MARKETING OPPORTUNITIESBudget Zonal Championships460000 Regional Championships507000 National Championships187000 Total expense (all inclusive)1154000 BUDGET July 2004 Aug 2004 Sep 2004 Oct 2004 Nov 2004 Dec 2004 Jan 2005 Feb 2005 Mar 2005 Apr 2005 May 2005 Jun 2005 Total INCOME 300000 554000 1154000 EXPENSES 50000 10000060000020000054000 1154000 TOPOGRAPHIC LAY-OUT: ANNUAL INCOME/EXPENSES