1. Tom Peters’ Re-imagine Leadership: Back to the Future! LEADERS IN LONDON 19 October 2005

2. Slides at … tompeters.com* *Also see LeadersInLondon.long

3. “This is a dangerous world and it is going to become more dangerous.” “We may not be interested in chaos but chaos is interested in us.” Source: Robert Cooper, The Breaking of Nations: Order and Chaos in the Twenty-first Century

4. “If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff. U. S. Army

5. 1000GMT 19 October 2005: H minus 37

6. October 21

7. The Nelson Touch

8. The Nelson Baker’s Dozen 1. Simple-clear scheme (“Plan”) (Not wildly imaginative) (Patton: “A good plan executed with vigor right now tops a ‘perfect’ plan executed next week.”) 2. SOARING/BOLD/CLEAR/UNEQUIVOCAL/WORTHY/NOBLE/INSPIRING “GOAL”/“MISSION”/“PURPOSE”/“QUEST” 3. “Conversation”: Engagement of All Leaders 4. Leeway for Leaders: Select the Best/Dip Deep/Initiative demanded/Accountability swift/Micromanagement absent 5. LED BY “LOVE” (Lambert), NOT “AUTHORITY” (Identify with sailors!) 6. Instinct/Seize the Moment/“Impetuosity” (Boyd’s “OODA Loops”: React more quickly than opponent, destroy his “world view”) 7. VIGOR! (Zander: leader as “Dispenser of Enthusiasm”) 8. Peerless Basic Skills/Mastery of Craft (Seamanship) 9. Workaholic! (“Duty” first, second, and third) 10. LEAD BY CONFIDENT & DETERMINED & CONTINUOUS & VISIBLE EXAMPLE (In Harm’s Way) (Gandhi: “You must be the change you wish to see in the world”/ Giuliani: Show up!) 11. Genius (“Transform the world to conform to their ideas,” “Triumph over rules”) (Gandhi, Lee-Singapore), not Greatness (“Make the most of their world”) 12. Luck! (Right time, right place; survivor) (“Lucky Eagle” vs “Bold Eagle”) 13. Others principal shortcoming: “ADMIRALS MORE FRIGHTENED OF LOSING THAN ANXIOUS TO WIN” Source: Andrew Lambert, Nelson: Britannia’s God of War

9. “[other] admirals more frightened of losing than anxious to win”

10. “He above all encouraged (and prepared) his subordinates to seize the initiative whenever necessary, particularly in the fog of war —and the men who served under him knew what he expected.” —Jay Tolson, on “The Nelson Touch,” The Battle That Changed The World

11. Nelson’s Way, Everybody’s Way 1. Simple scheme. 2. Noble purpose! 3. Engage others. 4. Find great talent, let it soar! 5. Lead by Love! 6. Trust your gut, not the focus group: Seize the Moment! 7. Vigor! 8. Master your craft. 9. Work harder than the next person. 10. Show the way, walk the talk, exude confidence! Start a Passion Epidemic! 11. Change the rules: Create your own game! 12. Shake of the pain, get back up off the ground, the timing may well be right tomorrow! (E.g., Get lucky!) 13. By hook or by crook, quash your fear of failure, savor your quirkiness and participate fully in the fray! Basis: Andrew Lambert, Nelson: Britannia’s God of War

12. Organizing Genius / Warren Bennis and Patricia Ward Biederman “Groups become great only when everyone in them, leaders and members alike, is free to do his or her absolute best.” “The best thing a leader can do for a Great Group is to allow its members to discover their greatness.”

13. Yes! “ free to do his or her absolute best” “allow its members to discover their greatness” “seize the initiative whenever necessary”

14. … tireless self-promoter, sought hero status, sought patronage [suck up] … guts, courage, master of his craft … passion for pleasures of the flesh, driven by duty, obsessed (no “work-life balance”) … autocratic, dictatorial … team player, practitioner of participative management 200 years before it was popularized, loved hanging out with the lads … man’s man, lady’s man … diligent manager (e.g., logistics), powerfully inspirational, spiritual, passionate … ambitious, aggressive, confident impulsive, rarely cautious or circumspect, risk-taker … emotional, expressed feelings openly, classless, fair, self-sacrificing, encouraging, optimistic … unconventional, did not get along well with superiors … xenophobic, immodest, impatient, intolerant, imprudent in public and in private … led from the front, zeal for action, despair over bureaucrats (“I hate the pen and ink men”), … lucky … —Stephanie Jones & Jonathan Gosling, Nelson’s Way: Leadership Lessons from the Great Commander

15. First Sea Lord John Fisher Do right and damn the odds. Stagnation is the curse of life. The best is the cheapest. Emotion can sway the world. Mad things come off. Haste in all things. Any fool can obey orders. History is a record of exploded ideas. Life is phrases. Source: Jan Morris, Fisher’s Face, Or, Getting to Know the Admiral

16. “We must have no tinkering! No pandering to sentiment! No regard for susceptibilities! We must be ruthless, relentless, and remorseless.” —First Sea Lord John Fisher

17. “extraordinary arrogance, superciliousness, humor, kindness, effrontery” —Jan Morris on Lord Admiral Jack Fisher, Fisher’s Face, Or, Getting to Know the Admiral

18. Stand Aside!

19. “ Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done.” – Peter Drucker

20. To Do or Not to Do …

21. “We have a ‘strategic’ plan. It’s called doing things.” — Herb Kelleher

22. “Execution is the job of the business leader.” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

23. “I saw that leaders placed too much emphasis on what some call high- level strategy, on intellectualizing and philosophizing, and not enough on implementation. People would agree on a project or initiative, and then nothing would come of it.” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

24. “Execution is a systematic process of rigorously discussing hows and whats, tenaciously following through, and ensuring accountability.” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

25. “Realism is the heart of execution.” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

26. The Leader’s Seven Essential Behaviors *Know your people and your business *Insist on realism *Set clear goals and priorities *Follow through *Reward the doers *Expand people’s capabilities *Know yourself Source: Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

27. KRVPMCFC/Bossidy *Knowledge *Realism *Vision *Projects *Milestones *Commitment *Feedback *Consequences

28. “The person who is a little less conceptual but is absolutely determined to succeed will usually find the right people and get them together to achieve objectives. I’m not knocking education or looking for dumb people. But if you have to choose between someone with a staggering IQ and an elite education who’s gliding along, and someone with a lower IQ but who is absolutely determined to succeed, you’ll always do better with the second person.” —Larry Bossidy (Larry Bossidy & Ram Charan/Execution: The Discipline of Getting Things Done)

29. Doing with Enthusiasm …

30. BZ: “I am a … Dispenser of Enthusiasm!”

31. “Nothing is so contagious as enthusiasm.” —Samuel Taylor Coleridge

32. “Most important, he upped the excitement level at Motorola.” —Fortune on Ed Zander/08.05

33. “Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” —Winston Churchill

34. “A man without a smiling face must not open a shop.” —Chinese Proverb* *Courtesy Tom Morris, The Art of Achievement

35. Spirit …

36. “A leader is a dealer in hope.” Napoleon

37. What to Do …

38. G.H.: “Create a ‘cause,’ not a ‘business.’ ”

39. “I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of.” —Richard Branson

40. “Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?’ Not ‘What are we going to do?’ but ‘Who do we intend to be?’” —Max De Pree, Herman Miller

41. A Good Story …

42. “A key – perhaps the key – to leadership is the effective communication of a story.” —Howard Gardner/Leading Minds: An Anatomy of Leadership

43. Excellence Against All Odds …

44. WallopWal*Mart16

45. The “Small Guys” Guide: Wallop Wal*Mart16 * Niche-aimed. (Never, ever “all things for all people,” a “mini- Wal*Mart.) * Never attack the monsters head on! (Instead steal niche business and lukewarm customers.) *“Dramatically Different” (La Difference... within our community, our industry regionally, etc … is as obvious as the end of one’s nose!) (THIS IS WHERE MOST MIDGETS COME UP SHORT.) * Compete on value/experience/intimacy, not price. (You ain’t gonna beat the behemoths on cost-price in 9.99 out of 10 cases.) * Emotional bond with Clients, Vendors. (BEAT THE BIGGIES ON EMOTION/CONNECTION!!)

46. The “Small Guys” Guide: Wallop Wal*Mart16 * Hands-on, emotional leadership. (“We are a great & cool & intimate & joyful & dramatically different team working to transform our Clients lives via Consistently Incredible Experiences!”) * A community star! (“Sell” local-ness per se. Sell the hell out of it!) * An incredible experience, from the first to last moment—and then in the follow-up! (“These guys are cool! They ‘get’ me! They love me!”) * Design! (“Design” is a premier weapon-in-pursuit-of-the sublime for small-ish enterprises, including the professional services.)

47. The “Small Guys” Guide: Wallop Wal*Mart16 * Employer of choice. (A very cool, well-paid place to work/learning and growth experience in at least the short term … marked by notably progressive policies.) (THIS IS EMINENTLY DO-ABLE!!) * Sophisticated use of information technology. (Small-“ish” is no excuse for “small aims”/execution in IS/IT!) * Web-power! (The Web can make very small very big … if the product-service is super-cool and one purposefully masters buzz/viral marketing.) * Innovative! (Must keep renewing and expanding and revising and re-imagining “the promise” to employees, the customer, the community.)

48. The “Small Guys” Guide: Wallop Wal*Mart16 * Brand-Lovemark* (*Kevin Roberts) Maniacs ! (“Branding” is not just for big folks with big budgets. And modest size is actually a Big Advantage in becoming a local- regional-niche “lovemark.”) * Focus on women-as-clients. (Most don’t. How stupid.) * Excellence! (A small player has no right or reason to exist unless they are in Relentless Pursuit of Excellence. One earns the right—one damn day and client experience at a time!—to beat the Big Guys in your chosen niche!)

49. Walk the Talk …

50. “The first and greatest imperative of command is to be present in person. Those who impose risk must be seen to share it.” —John Keegan, The Mask of Command

51. “A body can pretend to care, but they can’t pretend to be there.” — Texas Bix Bender

52. “You must be the change you wish to see in the world.” Gandhi

53. Buy a Mirror …

54. “ The First step in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic personal change!” —RG

55. Hustling …

56. “ If things seem under control, you’re just not going fast enough.” —Mario Andretti

57. It’s the People, Stupid!

58. “Leaders ‘do’ people. Period.” —TP

59. Les Wexner: From sweaters to … people!

60. Stretch …

61. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

62. Nuts!

63. Kevin Roberts’ Credo 1. Ready. Fire! Aim. 2. If it ain’t broke... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation!

64. “You can’t behave in a calm, rational manner. You’ve got to be out there on the lunatic fringe.” — Jack Welch

65. Forward, March!

66. “In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” —Adlai Stevenson

67. Let us march !

68. !