1. Frozen Forward Strategy

2. BRINGING JOY TO GLUTENFREE 2 SIMPLE, REAL INGREDIENTS Gluten Free w/out Compromise Fun, Unique, Alternative Best Tasting, Makes GF Living Easier, Authenticity, Community, #1 Gluten Free Brand Millennial /PGS WHO KEY BRAND IDEA WHY THIS BRAND WHY THIS PRODUCT PRIMARY NEEDS Our Brands are Positioned to Grow the Frozen Category by Bringing in NEW SHOPPERS - Shoppers With Spending Power Celiac for Self /PGS Clean, Taste, Unique GLUTEN FREE PURE & SIMPLE Gluten Free w/out Compromise Clean, Taste, Unique Meat-based, Organic

3. 3 Brand Truths Simplicity Transparency Fun Integrity Product Truths Real Food Taste Rules Balance We’re Against Food Science Long Ingredient Lines Artificiality Empty Promises Breaking The Compromise! EVOL’s Mission Reflects a Higher Purpose that Aligns with Trending Consumer Values

4. EVOL is Simple, Real Food INGREDIENTS: BROWN RICE, GRILLED CHICKEN (CHICKEN, WATER, POTATO STARCH, SEA SALT), BROCCOLI, CARROTS, SNAP PEAS, RED AND GREEN BELL PEPPERS, WATER, GLUTEN-FREE TAMARI SOY SAUCE (WATER, SOYBEANS, SALT, VINEGAR), BROWN SUGAR, HONEY, CORN STARCH, GINGER, GARLIC. 36 words INGREDIENTS: BLANCHED ENRICHED LONG GRAIN PARBOILED RICE (WATER, RICE, IRON, NIACIN, THIAMIN MONONITRATE, FOLIC ACID), WATER, COOKED WHITE MEAT CHICKEN (WHITE MEAT CHICKEN, WATER, MODIFIED TAPIOCA STARCH, CHICKEN FLAVOR (DRIED CHICKEN BROTH, CHICKEN POWDER, NATURAL FLAVOR), CARRAGEENAN, WHEY PROTEIN CONCENTRATE, SOYBEAN OIL, CORN SYRUP SOLIDS, SODIUM PHOSPHATE, SALT), SNAP PEAS, CARROTS, RED PEPPERS, SOY SAUCE (WATER, WHEAT, SOYBEANS, SALT), 2% OR LESS OF SUGAR, MODIFIED CORNSTARCH, PINEAPPLE JUICE CONCENTRATE, BROWN SUGAR SYRUP, SHERRY WINE, BALSAMIC VINEGAR (GRAPES, INVERT SUGAR), GINGER PUREE (GINGER, WATER, CITRIC ACID), SESAME OIL, POTASSIUM CHLORIDE, GARLIC PUREE, SALT, CARAMEL COLOR, YEAST EXTRACT, LIME JUICE CONCENTRATE, LACTIC ACID, CALCIUM LACTATE. 102 words 4

5. INCLUSIVE FOOD SCIENCE REAL FOOD NICHE User: Vitality Seekers Product: Real Food, Multi- Ethnic Experience: Permissible Personality: Fun, Optimistic Presentation: Interruptive EVOL is Uniquely Positioned Against Other Frozen Brands with a More Inclusive Proposition 5

6. Compostable Bowl FLAVORSETHNICITIES ~50% of SKUs inclusive/familia r ~50% of SKUs foodie PACKAGINGFUNCTIONAL BENEFITS INGREDIENTS A thoughtful innovation approach allows EVOL to be both strategic/disciplined and diverse Focus on Innovation Differentiates EVOL from Other Frozen Brands 6

7. 7 The EVOL Brand is at an Inflection Point and Thriving in Multiple Adjacent Frozen Categories Burritos Entrees Snacks Breakfast EVOL Sales Growth XAOC *Source: 4 wks Nielsen ending 4.12.14

8. EVOL demonstrated substantial impact immediately upon entering Retailer X’s burrito and entree categories, adding new users to the category and outperforming other brands ($ in millions) 8 The EVOL Thesis Is Playing Out Attracting New Users to the Frozen Category (Retailer X Case Study) Impact of Individual Brands on Category Growth Total Category Sales Impact of Individual Brands on Category Growth Total Category Sales Single-Serve Entree Category Growth Burrito Category Growth 81% Growth 74% Growth 79% of category growth 67% of category growth *Source: Nielsen ending 12.21.14 $11.7 $21.2 ($ in millions)

9. 9 The Frozen Category is Ripe for Gluten Free Innovation Frozen Meals are the Next Frontier for GFGluten Free Continues to Grow $10B $15B HH’s Purchasing GF 5% 11% Gluten $ Sales 2010 2016 est. 2010 2013 53% 51% 46% 39% % GF Buyers Types Purchased 25% 24% Pasta Bread Cereal Cookies FZN Pizza FZN Meals 23% 21% 12% 11% Bagels Pretzels Stuffing Beer No clear #1 GF brand in frozen today *Source: NYT “Bet on Gluten Free” Feb 2014 Udi’s Gluten Free A&U Nielsen’s 52 wk 12/21/13 Legacy Brands Are Not Meeting the Needs of Consumers Today Conventional Frozen Continues to Decline Frozen Pizza -1% Frozen Oriental -7% Frozen Dinner A/O -1% Frozen Italian Meals -8% Frozen Poultry Meals 0% Frozen Dinners -9%

10. Frozen Forward Destination 10

11. Product Rank Launch TimingCategoryBrandSegmentProduct DescriptionPackSize 1Oct-14Entrée'sBowlsTruffle Parmesan Mac & Cheese 6 227 g 2Oct-14Entrée'sBowlsButternut Squash & Sage Ravioli6230 g 3Oct-14Entrée'sBowlsTeriyaki Chicken6255 g 4Oct-14Entrée'sBowlsChicken Tikka Masala6255 g 5Oct-14Entrée'sBurrito'sCilantro Lime Chicken12170 g 6Oct-14Entrée'sBurrito'sBean & Rice Cheddar12170 g 7Oct-14Entrée'sBurrito'sChicken Bean & Rice12170 g 8Oct-14Entrée'sBurrito'sShredded Beef12170 g 9Sep-14Entrée'sLunch/DinnerPenne & Cheese6227g 10Sep-14Entrée'sLunch/DinnerItalian Sausage Lasagna6227g 11Sep-14Entrée'sLunch/DinnerBroccoli & Kale Lasagna6227g 12Sep-14Entrée'sLunch/DinnerPenne & Cheese with Bacon6227g 13Sep-14Entrée'sBurrito'sBean & Green Chile w/Pinto Bean12142g 14Sep-14Entrée'sBurrito'sChicken With Rice12142g 15Sep-14Entrée'sBurrito'sSpicy South-west Veggie12142g 16Sep-14Entrée'sBurrito'sSteak With Rice12142g Frozen Forward Product Assortment Strategy 11

12. Frozen Forward Product Assortment ~ EVOL Entrées 12 6 1 5 432 78

13. 1234 5678 Frozen Forward Product Assortment ~ Udi’s Entrées

14. Pricing Criteria – In Grocery channel, target current “market leader’s” pricing in Burrito’s & Entrées: Regular & Feature retails on EVOL to be at parity to current category offerings Udi’s to be at slight premium to EVOL (Gluten Free) Grocery Pricing Recommendation – EVOL Burritos: East = $2.99 to $3.49West = $3.49 to $4.49 (parity to competition) – UDI’s Burritos:East = $3.29 to $3.99West = $4.99 to $4.99 (premium to EVOL) – EVOL Bowls:EAST = $5.99 to $6.29West = $6.49 to $6.99 (parity to competition) – UDI’s Entrées:EAST = $6.29 to $6.49West = $6.99 to $7.29 (premium to EVOL) Frozen Forward Pricing Strategy 14

15. Frozen Forward Pricing Strategy ~ EVOL Entrées 15 Entrée Pricing / Promo Price Points Case Pack: 12 Delivered Unit Cost: $TBD Regular SRP: $5.99 - $6.99 Regular Promo SRP: $4.99 or 2 for $10 Mega Promo SRP: $3.99 or 2 for $8 6 1 5 432 78 “Classic” Burrito / Promo Price Case Pack: 12 Delivered Unit Cost: $TBD Regular SRP: $3.29 - $4.49 Promo Price: $2.99 or 2 for $6 Max Promo Price: 2/$5

16. 1234 5678 Entrée Promo Price Case Pack: 12 Delivered Unit Cost: $TBD Regular SRP: $6.29 to $7.49 Promo Price: $5.49 Max Promo Price: $4.99 Lunch Dinner Burrito / Promo Price Case Pack: 10 Delivered Unit Cost: $TBD Regular SRP: $3.49 - $4.99 Promo Price: 2 for $7 or 2 for $8 Max Promo Price: 2/$6 Frozen Forward Pricing Strategy ~ UDI’s Entrées

17. Frozen Focus Promotion Strategy Current competitive promotional support for entrées has been lagging ROM trends in Natural, opportunity to reinvigorate with launch of Frozen Forward in 2014 17 Develop promotional program that is aimed at driving brand awareness on-shelf leading to trial & purchase: – MCB’s at 10-20%, Flyers, Conditional Buys, Etc… – Achieve “Regular Feature” Pricing (per Pricing strategy) – Hot Feature 2-3 times per year (per Pricing strategy) Recommend Customer Activation programs to engage retailer partners to support the brand & engage consumer trial & purchase

18. Frozen Focus Timelines For Launch Official Launch Nation Wide Q1 2015 – Udi’s Burrito’s & Entrées – EVOL Burrito’s & Bowls Pilot Launch Select Customers – Oct 13 th 2014 – Udi’s Burrito’s & Entrées 18