1. Validate the Authority Searching with Google Understanding SearchTopic:

2. Pair share brainstorm ideas: How do you decide if something is true? discussion Understanding SearchTopic:

3. Credibility = trustworthiness + expertise Understanding SearchTopic:

4. Tips Get multiple answers. Always check your answers. What is the diameter of the earth? Assessing Credibility Understanding SearchTopic:

5. Tip Get multiple answers. Practice Search with obvious terms: [ diameter of the earth ] But Get multiple answers by looking at different sites. Depending on which one you choose, you’ll get somewhat different answers! Site #1: 7,926.41 miles Site #2: 12,756 km Site #3: 12,756.3 km Site #4: 7,900 miles What are some possible reasons for the differences? Understanding SearchTopic:

6. Assessing Credibility How do you judge the credibility of a web page? Strategies to determine trustworthy and expertise: The URL (Is it from a place you’ve heard of before?) Type of page (Is it someone’s personal page? e. g., Geocities, aol.com) Type of domain (.eduis more believable than many others) Where (Is it hosted in another country? e.g.,.ru.cn.izetc.) Check the “About” section. (Is the web page affiliated with a place you’ve heard?) Is there a date and author? Look up the author in Google (usually need to use double quotes) Why was the page put on the web? (to inform?, to convince? who's point of view?) * Tips by Daniel M. Russell, Google Search Quality Team Understanding SearchTopic:

7. Tip Always check your answers How can you tell if something is credible? Believe it or not Use Google search to complete the following test on one or more of your search results pages about the diameter of the earth: Check links pointing TO the page: use: [ link: ], e.g [ link:www.ufos-alien.uk ] Check the page and site on Alexa.com use: www.alexa.com – look on the “Site overview” and “Traffic” Check links pointing OUT from the page: use: www.linkvendor.com/seo-tools/outbound-links.html Understanding SearchTopic:

8. Did NASA fake the moon landing? Conduct the search below (use those exact terms): Practice Understanding SearchTopic:

9. Did NASA fake the moon landing? Click on first result: www.ufos-aliens.co.uk/cosmicapollo.html Prove your answer! Understanding SearchTopic:

10. If you know something about the authors is it more believeable? authors Name recognition is important to assessing credibility Understanding SearchTopic:

11. Believe it or Not a student team challenge Create a search challenge to prove! Begin by brainstorming a list of common hoax Challenge an opposting team to prove or disprove Use as many strategies possible in your proof Good luck! Understanding SearchTopic:

12. This lesson was developed by the following Google Certified Teachers: Cheryl Davis Kathleen Ferenz Lucy Gray Searching with Google