1. 1 © Copyright 2011 EMC Corporation. All rights reserved. BIG DATA & Storage Automation George Kokkinakis Enterprise Account Manager

2. 2 © Copyright 2011 EMC Corporation. All rights reserved. IT

3. 3 IT NDUSTRY RANSITION in

4. 4 © Copyright 2011 EMC Corporation. All rights reserved. Waves Of Change Cloud Computin g Minicomputer Mainframe PC / Microprocessor Networked / Distributed Computing

5. 5 © Copyright 2011 EMC Corporation. All rights reserved. Geophysical Exploration Big Data Has Arrived Video SurveillanceMobile Sensors Medical ImagingGene Sequencing Video RenderingSocial Media Smart Grids

6. 6 © Copyright 2011 EMC Corporation. All rights reserved. IN THIS DECADE THE DIGITAL UNIVERSE WILL GROW 44X FROM 0.9 ZETTABYTES TO 35.2 ZETTABYTES Source : 2010 IDC Digital Universe Study

7. 7 © Copyright 2011 EMC Corporation. All rights reserved. I.T. BUDGET Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

8. 8 © Copyright 2011 EMC Corporation. All rights reserved. Worldwide IT Staffing This Decade WILL INCREASE LESS THAN 50% 20102020 15M 22M Source : 2011 IDC Digital Universe Study

9. 9 © Copyright 2011 EMC Corporation. All rights reserved. Fully Automated Storage Tiering for Virtual Pools VP

10. 10 © Copyright 2011 EMC Corporation. All rights reserved. FAST VP Research & Development 30 Ph.D.s 100s of customers 4,000 customer workloads 980,000 storage volumes 2,000,000 GB of IO data analyzed 54,000,000,000 application transactions

11. 11 © Copyright 2011 EMC Corporation. All rights reserved. FAST Development: What EMC Learned 80/20 rules Smaller is better

12. 12 © Copyright 2011 EMC Corporation. All rights reserved. FAST Development: What EMC Learned 80/20 rules Smaller is better Reaction time is critical Workload skew Heavy Minutes Days Months

13. 13 © Copyright 2011 EMC Corporation. All rights reserved. SATA Fibre Channel Enterprise Flash drives Tiered Storage Fully Automated Storage Tiering (FAST) FAST is a policy-based system that automatically places and moves data across storage types to achieve performance service levels and cost targets Gets the right data, to the right place, at the right time

14. 14 © Copyright 2011 EMC Corporation. All rights reserved. Statistics Engine FAST Development: What EMC Built FAS T Analytics EngineMovement Engine

15. 15 © Copyright 2011 EMC Corporation. All rights reserved. Recommended FAST VP Configurations

16. 16 © Copyright 2011 EMC Corporation. All rights reserved. Smart Consolidation with FAST VP 40% more performance 40% lower total cost* * TCO based on acquisition costs with three years’ maintenance 14.5 feet 140 TB 1,128 disks All 146 GB 15K Fibre Channel 5 feet 140 TB 152 disks 70% SATA 27% FC 3% Flash 87% few drives 65% less footprint 76% less power 87% few drives 65% less footprint 76% less power

17. 17 © Copyright 2011 EMC Corporation. All rights reserved. Before Capacity: 113 TB 110 x 73 GB Fibre Channel RAID 5 (3+1) 520 x 146 GB 10K Fibre Channel RAID 5 (3+1) 102 x 300 GB 10 Fibre Channel RAID 5 (3+1) After Capacity: 147 TB 33 x 200 GB Flash RAID 5 (3+1) 276 x 300 GB 10k Fibre Channel RAID 5 (7+1) 60 x 1 TB SATA RAID 6 (6+2) Advantages  Automated efficiency  Reduced TCO  Faster storage provisioning  Increased I/O bandwidth  Decreased response time IT Realized Gains  14.55 less kVA  47,800 less BTU/hour  3 fewer data center racks  50% fewer power drops  30% more storage KPIs 732 drives 369 drives 50% Fewer drives 30% More capacity 50% Less floor 52% Less power 52% Less cooling Benefits of FAST VP Oracle, SQL Server, Exchange, and VMware Environment

18. 18 © Copyright 2011 EMC Corporation. All rights reserved. FAST VP Radically simplify management while increasing efficiency Lower capital expenditure Improve performance Reduce complexity Greatest efficiency Easiest rebalancing Fastest data movement Flash–10% SATA–90% FAST VP (Sub-LUN)