1. Choosing Atrium Lighting In the new Graduate School of Business Knight Management Center Group 10 Rachel Martin David Mount Leah Strickman Emma Wendt

2. Existing atrium decision process Atrium lighting as project focus Recommended decision process: MACDADI o Organizations o Goals o Preferences o Options o Analysis o Value o Innovations Overview

3. We speculate atrium selection is problematic No Stakeholder goals up front Few options provided Stakeholders engaged late; act as designers Atrium Current State Narrative Midterm: Pre-data

4. Midterm: Post-data Atrium appears in the architect’s plans We changed our project to a more detailed decision The Atrium Lighting Decision We focus our project on lighting Actual atrium selection is even more problematic than we suspected Atrium Current State Narrative

5. Narrator model from architect Thorough atrium lighting design process, but stakeholders not included Architect’s Atrium Lighting Decision

6. Our Future State Narrative Stakeholders matter Atrium Lighting Decision Future State Narrative Narrator link

7. Designers: Architect Engineers Structural Mechanical Detailer Engineer Fabricator Fire protection Construction manager/crew LEED consultant Acoustic consultant Shop guy Stanford representatives Decision Makers: Board of Trustees Stanford GSB Phil Knight Other large donors Kathleen Cavanaugh (decision filter) Stakeholders: Students Faculty Alumni Administration Deans Senate Academic Operations Admissions Office Staff Librarian Project Manager Outside contractors Corporate sponsors Recruiters Stanford Community (non-GSB) Santa Clara County community Media/financial press Peer institutions Designers Architects Infrastructure/facilities Phil Knight Other Donors Board of Trustees Stanford GSB MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Brainstorming Organizations

8. Students Faculty Staff Designers Donors Owners Community Stakeholders Designers Owner MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Organizations Combine and condense key stakeholders

9. MACDADI Model Brainstorming Goals Goals for Atrium: Wow factor Fire safety Reasonable budget Sustainability Easy to construct Time to design Time to build Appropriate noise level Quiet Group chatting Added value Functionality Library Study space MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Photogenic Aesthetic Sense of library feel Sense of Stanford feel Uniqueness Innovative Proven design Code compliant Accessible (to community) Comfortable Temperature Efficient use of space

10. MACDADI Model Clarify goals to clarify design decision Promotion of Academic Excellence Functionality Library Feel Accessibility Study Space Inspire Visual Wow Factor Aesthetic Appropriate Lighting Level Economic Responsibility Ease to Construct Proven Design Time To Build Time to Design Code Compliant Environmental Sustainability LEED Platinum Get Daylighting Credit ComfortInnovative MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

11. MACDADI Model Preferences GoalsStudentsFacultyStaffDesignersCommunityDonorsOwnersAverage Promotion of Academic Excellence 505550253020 35.7 Inspire 1520 1810151215.7 Visual Wow Factor 573105 97.0 Aesthetic 10131785538.7 Functionality 35 307205820.0 Lighting 10192021027.7 Library Functionality 1016532446.3 Accessibility 505110123.4 Study Space 100017002.6 Economic Responsibility 201510350506027.1 Proven Design 303302054.9 Time To Build 715340134011.7 Ease to Construct 30230501.9 Time to Design 70225012158.7 Materials Needed 7022501057.0 Environmental Sustainability 30 40 70302037.1 LEED Platinum 65102840201017.0 Comfort 1815254205513.1 Innovative 61058 557.0 TOTAL 100 242.71 MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

12. MACDADI Model Weighting preferences shows economics and owners matter most

13. MACDADI Model Designers generate 3 options MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value 6 Sawtoothes 0 Sawtoothes 3 Sawtoothes

14. MACDADI Model Analysis - Outlined ratings for 3 goals MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Goal 1: Promotion of Academic Excellence Rating Example:

15. MACDADI Model Analysis MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Goal 2: Economic Responsibility Rating

16. MACDADI Model Analysis Goal 3: Environmental Sustainability Rating MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

17. MACDADI Model Analysis – 6 and 3 panels similar and better

18. MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Analysis

19. MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Weights * Value MACDADI Model Value

20. MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value MACDADI Model Value

21. Weighting Automation – Greater ability to add, delete and organize goals, options and preferences ‘Tiers’ of Goals – Increased ability to roll-up sub-goals into high-level goals Simplify Innovation

22. Weighted the opinions of different stakeholders to acknowledge the relative importance of each MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

23. Innovation Weight stakeholders – owners and economics become more important MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value

24. Innovation MACDADI Model → Organizations * Goals * Preferences * Options * Analysis * Value Weight stakeholders – final design doesn’t change

25. Consider stakeholders o Weight stakeholder preferences o Recognize economics can still be most important goal Choose 6-sawtooth option Summary