1. © 2005, CARE USA. All rights reserved. Elevator Speeches Lenette Golding Communications Advisor Child Health and Nutrition Team 13th Annual Nutrition and Child Health Workshop Bali, Indonesia March 20, 2009 Getting Prepared! Documentation, Presentation and Advocacy

2. © 2005, CARE USA. All rights reserved. What is an elevator speech? Short description of what you do 15 - 20 seconds Sounds natural Starts conversations

3. © 2005, CARE USA. All rights reserved. The 9 C’S Of An effective elevator speech 1. Concise 2. Clear 3. Compelling 4. Credible 5. Conceptual 6. Concrete 7. Consistent 8. Customized 9. Conversational

4. © 2005, CARE USA. All rights reserved. CARE USA’s Elevator Speech CARE fights global poverty by empowering marginalized women and girls to bring lasting change to their communities.

5. © 2005, CARE USA. All rights reserved. Bad Examples “My name is Sylvia. I complete a lot of paperwork each day.” “My name is Ben. I lead the Health Unit.” “My name is Lenette. I’m a communications advisor.” “Hi, I’m Bethann, I am the Director of the Child Health and Nutrition Team.”

6. © 2005, CARE USA. All rights reserved.  “My name is Sylvia. I complete a lot of paperwork everyday in order to support everyone on the Child Health and Nutrition Team at CARE USA.”  “My name is Ben. I lead the Health Unit. I am interested in my unit completing more impact evaluations.”  “My name is Lenette. I’m a communications advisor. I plan to change the world through effective communication.”  “Hi, I’m Bethann, I’m the Director of the Child Health and Nutrition Team. The team I manage sure has some fantastic people on it.”

7. © 2005, CARE USA. All rights reserved.  Practice, Practice, Practice  Incorporate your elevator speech into everything you do – voice mail, e-mail, brochures, networking, telephone calls Tips

8. © 2005, CARE USA. All rights reserved. Elevator speech formula My name is__________________________ I am a(n) ___________________________ Specializing in________________________ I am the best because_________________ ____________(write your call to action here)