1. Happy Tuesday! Take out your rhetoric notes from last week (the online dating powerpoint we went through) and prepare to add to them!

2. What is Rhetoric? Turn to the place you began your rhetoric notes last week (online dating powerpoint).

3. What do you remember about Rhetorical Analysis? Tell you desk partner: –What is rhetorical analysis? –What do you DO when you rhetorically analyze? –What tips, steps, ideas do you remember from last time we talked about this? (The online dating activity)

4. Definition of Rhetoric Rhetoric (n) - the art of speaking or writing effectively. Content = WHAT, IDEAS Rhetoric = HOW

5. Rhetoric is HOW we give the impressions we give. HOW we say what we say, do what we do, write what we write. Rhetoric is all around us in conversation, in movies, in advertisements and books, in body language, and in art. We employ rhetoric whether we’re conscious of it or not...

6. ...but becoming conscious of how rhetoric works can transform speaking, reading, and writing, making us more successful and able communicators and more discerning audiences. Think about this in terms of our online dating story. We will be better able to reach the intended audience if we are very intentional about the details we use, and the impression we want to convey.

7. Aristotle and The Art of Rhetoric: Aristotle (384 - 322 BC: Greece) More than any other thinker, Aristotle determined the orientation and content of Western intellectual history. Author of systems of thought we still use today—both in philosophy and science.

8. Aristotle’s Rhetorical Triangle: Aristotle believed that to make convincing arguments, writers needed to look at three elements: the speaker’s persona, the audience, and the subject matter. Writers must take into account all three-- they are connected and interdependent.

9. The Rhetorical Triangle Speaker’s persona SubjectAudience

10. Subject First, writer evaluates what he/she knows already and needs to find out about subject. Often this state leads to research.

11. Audience Then, writer thinks about the subject in relation to the audience: –What will they already know? What will they want to know? –Formal or informal? Technical or basic? –Will they have interest? Opinions? For or against?

12. Speaker’s Persona Last, writers consider themselves in relation to the subject: –What do I know and feel about this? What are my attitudes? –How can I make myself credible on this topic? Am I an expert? And in relation to the audience: –How can I convince this audience that I know what I’m talking about? –What kind of voice should I use? Will this audience be more likely to listen to me if I am formal or informal? If I use outside sources and quotes or only my own experience? If I seem fiery and passionate or cool and objective? –Aristotle called the creation of that voice persona.

13. Aristotle’s Three Main Rhetorical Styles According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.EthosLogosPathos www.rpi.edu/dept/llc/webclass/web/project1/group4/ http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Aristotle.html)www.rpi.edu/dept/llc/webclass/web/project1/group4/

14. Ethos Ethos is appeal based on the character and credibility of the speaker. An ethos- driven document relies on the reputation of the author. Example: I have been teaching writing for twenty years... www.rpi.edu/dept/llc/webclass/web/project1/group4/ http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Aristotle.html)www.rpi.edu/dept/llc/webclass/web/project1/group4/

15. Logos Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos- driven. Scholarly documents are also often logos-driven. Example: Eighty percent of the writers interviewed said they write at least four rough drafts before they publish a piece of writing. www.rpi.edu/dept/llc/webclass/web/project1/group4/ http://www-groups.dcs.st-and.ac.uk/~history/Mathematicians/Aristotle.html)www.rpi.edu/dept/llc/webclass/web/project1/group4/

16. Pathos Pathos is appeal based on emotion. Advertisements tend to be pathos-driven. She stood before the class preparing to present her speech. She regretted not rehearsing the night before. Her knees shook, her breath grew shallow, and colored spots danced before her eyes. She gripped the podium and hoped she would not pass out in front of her classmates.

17. Review: Tell your desk partner: –What is the rhetorical triangle? –What are the three methods of persuasion? –What does each one mean? Write: Pretend you are trying to persuade your parents to let you stay out past curfew. How would you use the 3 methods of persuasion to convince them? (write out each of the 3 separately)

18. Rhetorical Devices Take out your yellow Must-Know Rhetorical Devices sheet. These 12 RDs are the ones we will quiz you on multiple times this trimester. Your first quiz will be next Tuesday, 10/9. The first quiz will be multiple choice. I will give you a definition, and you will choose the device that matches the definition. The definitions will NOT be word for word the same as the ones we gave you on the sheet.

19. Practice! In order to learn these rhetorical devices, you may use this time to: –Make yourself flashcards –Look up each term in your glossary to see a different wording of the same definition –Write yourself examples of each term –Quiz a friend (NOTE: if you do this, I expect EVERY SINGLE WORD YOU SAY to each other to be completely and entirely focused on quizzing each other about the rhetorical terms.)

20. Homework: For tomorrow: OW 100-200. Quiz and 1212 discussion prep. For Friday: Final process paper due! Make sure to include the rubric and all drafts and peer reviews in your packet. The rubric says on the top what order you need to put things in the packet. Have it ready to hand in when you walk in the door.