1. Analysing products Strategies for DESIGN INSPIRATION Some images courtesy.www.bodieandfou.com & www.wheredidyoubuythat.com

2. In this unit we are going to look at possible analysing strategies to help you to produce innovative design work. Strategies for DESIGN INSPIRATION We are going to: analyse the shape of products. how proportion influences the appearance of products. look at style and styling of products.

3. Which ‘nose job’ would you pick to be in proportion with the ‘face’ proportion

4. What is proportion in a product? Re-cap - Proportion is when you compare the size of one part of a product with another You often hear someone say ‘that’s in proportion’ they may be referring to buildings, cars or even peoples faces. Look at the above cars. How is the appearance of each car effected by a change in the proportion of its bonnet?

5. Through the ages, designers have been conscious of proportion when designing. They were aware that getting it right gave a product or a building balance and it would be liked or enjoyed more by the user. The Greeks had realised that proportion was important in their architectural designs. They were conscious that some shapes looked better than others. Proportion proportion

6. By studying nature, people have discovered mathematical rules to help them calculate pleasing proportions. Examples of these rules are the Fibonacci sequence and the Golden Ratio. Proportion The Golden Ratio is linked to the work of a thirteen century mathematician Fibonacci who devised a mathematical rule, that when applied will produce products of pleasing proportions. The ratio from the Fibonacci series is approximately 1.61. When rectangles are drawn to this ratio most people prefer these to any other proportion More information on the Fibonacci sequence is found at the end of this unit. 1 1.66

7. ABC Study the three kettles above. Decide which one looks best. Remember to consider if the Golden Ratio applies. Let test the thinking! proportion

8. A The outline shape of kettle A corresponds with the rules of the Golden Ratio. proportion 1 1.66

9. A B C Study the three cupboard opposite. Decide which one looks best. Remember to consider if the Golden Ratio applies. Let test the thinking! proportion

10. B Cupboard B corresponds with the rules of the Golden Ratio. proportion 1.66 1

11. Which bike looks best to you? proportion

12. The latest evidence shows that people prefer to look at a television which is close to the measurement of the Golden Ratio. The screen on the television above does not correspond to the ratio but the outline frame of the screen corresponds to a golden rectangle. Bending the rules/ratio?

13. The face of ‘Mona Lisa’ fits within the rectangle of the Golden Ratio. proportion

14. Which of these products have effectively considered proportion? All of them except for the Philippe Stark- Juicy Salif, good designers frequently push the boundaries or rules and sometime they succeed but they may fail too.

15. Products which have considered proportions usually look good. These products are more likely to be appealing and to be bought by customers because they look more attractive. Task. Search the web and create a digital poster of images that you think are in pleasing/effective proportions. These images could be of products, buildings or from nature. You may want to create another digital poster that illustrate the opposite where proportion are not pleasing or ineffective. Effective proportions proportion

16. the outline shape originality or how to make it differs from other products? which style will influence the look of your product? how proportion will effect the appearance of your product. When designing your product, you may like to think about: An opportunity to reflect what has been discussed.

17. In the thirteenth century the famous mathematician Leonardo Fibonacci devised a series of mathematical numbers that supported the Golden Ratio. It’s possible to construct a rectangle based on these numbers. 1,2,3,5,8,13,21,34,55,89

18. 1+2=3, 2+3=5, 3+5=8, 5+8=13, 8+13=21, 13+ 21= 34, 21+34=55, 34+ 55=89 Fibonacci series The Fibonacci series is a pattern of numbers 0, 1, 1, 2, 3, 5, 8, 13,21,34,55,89 etc Add the last two numbers to get the next one. Look at the rectangles opposite and using the Fibonacci series select the number that will produce a very pleasing proportion to the rectangle. 5 8 13 21