1. Informing the UC Berkeley community about library resources

2. Automated + online approach Discovery in library catalogs

3. Automated + online approach Discovery in databases

4. General + online approach News sources

5. General + online approach Social web

6. General + online approach Online instruction

7. General + online approach Online video instruction

8. Personalized + online approach Faculty listservs and emails Vendor emails

9. Personalized + offline approach Promotional novelties Swag Bookmarks Posters

10. Personalized + offline approach Exhibits and fairs Library exhibit booths Vendor presentations Vendor-sponsored competitions

11. Personalized + offline approach Public services liaisons at meetings and “by the water cooler” reference interactions chat reference

12. Personalized + offline approach In-person instruction course-integrated library instruction library orientation sessions internal instruction - teach the teachers

13. Haiku summary Inform patrons through general and personal on- and offline means