1. Marketing & Purchasing Print, Office and Viscom Marcus Gillioen Marketing & Purchasing Director

2. Marketing & Purchasing what do we do ?... Prepare & implement Marketing & Purchasing plans in order to increase the bottom line & reduce the cost base: −Supplier and product optimisation generating better margins (front & back) −Product management & promotion −Develop e-Business (customer & supplier) −Supply chain project implementation

3. Marketing & Purchasing process… M&P Committee meeting every 6 weeks between Central team and Regional M&P Directors Propose strategic direction to the Management Board Define and implement plans for the decisions taken at Management Board Monitor & follow KPIs −Ratio of strategic suppliers / back margin rate / e-commerce rate (customer & supplier) / items reduction / supply chain project income / headcount evolution / marketing expenditure ratio /… Transversal IPO process

4. Regional Marketing & Purchasing Directors

5. UK & Ireland Andy Christian Regional Marketing & Purchasing Directors

6. France & Switzerland Hanspeter Ischi Bertrand Senlis Regional Marketing & Purchasing Directors

7. Benelux Chantale De Bruyn Regional Marketing & Purchasing Directors

8. Nordic Region Steen Murmann Regional Marketing & Purchasing Directors

9. Stefan Baumeister BCEE Region (1): Germany, Austria and Slovenia Regional Marketing & Purchasing Directors

10. BCEE Region (2): Baltics, Russia and Ukraine Enn Kukk Regional Marketing & Purchasing Directors

11. Alina Adamkiewicz-Krajewska CSEE Region: Poland, Slovakia, Czech Republic, Hungary, Romania, Bulgaria and Turkey Regional Marketing & Purchasing Directors

12. Juan Domingo Merino Spain & Portugal Regional Marketing & Purchasing Directors

13. South America: Luis Antonio Baeza South Africa: David James Asia (Image Paper JV with AW): Will Boon Regional Marketing & Purchasing Directors

14. Central Marketing Nicolas MalpieceJudith Davis Joël Toremans Liz Wilks Richard Champion

15. Central Purchasing Jan Berbee Pascal Cusset Dominique Assouline Mike Whitehead François-Régis Arhanchiague

16. Marketing & Purchasing Priorities 2008 Financial conditions −Capture IPO synergies in Marketing & Purchasing −Leverage conditions between Antalis and Map group-wide −Benchmarking −Optimise % rate of purchases from strategic suppliers Supply Chain −Continue rollout of Libra forecasting tool (including Map companies) −Increase level of e-trading with our strategic suppliers Supplier management −Manage the cooperation with key strategic suppliers: UPM, gPS, IP, Mondi, Sappi, Stora Enso, MacTac, … −Manage the "special" relationship with ArjoWiggins −M-real Supply Agreement

17. M-real Supply Agreement Coated additional volume (kt) Office Papers additional volume − Grow DataCopy and Evolve by 20kt in 2008 and by further 20kt in 2009 − Split ⅔ DataCopy and ⅓ Evolve France UK Germany TOTAL 200820092010 20 15 6 40 25 20 15 60 30 25 25 80

18. Marketing & Purchasing Priorities 2008 Product Management −Redefine Product & Brand offer Environmental strategy −Product offer and information support −Developing towards Corporate sustainability approach

19. 2007 YEE Antalis €k Products: Paper, board, plastics, self adhesive products, laminates, films, fabrics… Supply structure: >100 suppliers Visual Communication 65,000 16,000 30,000 7,500 0 20,000 40,000 60,000 80,000 100,000 Turnover Gross Margin Map

20. VisCom - Next steps Business analysis Where are we Today ? Quick wins Rationalise, payment terms; service fees… Define, agree and implement Strategy 2008-2012

21. VisCom in action… Customers: Printers (offset, screen, digital), sign makers, display makers, exhibition, advertising companies, photo labs, corporate end users, government…

22. VisCom in action…