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WHY I BUY, WHAT I BUY, WHERE I BUY- TO MEET OUR CUSTOMERS’ NEEDS Toshihiro Shinohara, Director of Soybean Department Sanko Food, Japan.

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Presentation on theme: "WHY I BUY, WHAT I BUY, WHERE I BUY- TO MEET OUR CUSTOMERS’ NEEDS Toshihiro Shinohara, Director of Soybean Department Sanko Food, Japan."— Presentation transcript:

1 WHY I BUY, WHAT I BUY, WHERE I BUY- TO MEET OUR CUSTOMERS’ NEEDS Toshihiro Shinohara, Director of Soybean Department Sanko Food, Japan

2 WHO?

3 SANKO FOOD Found: 1948 Headquarter: Tokyo, Japan Business: Imports and Sales of Food Ingredients Products: Starch, Sugar, Vegetables, Oil-and-Fats Foods, Egg, Soybeans, Cereal, Processed Food Soy Team: 9 Members Channels: All Japan

4 WHY?

5 3 Million MT 65% 35% JAPAN SOYBEAN CONSUMPTION Source: 2014 Industry Domestic Soy Production 7%

6 JAPAN FOOD BEAN IMPORT SHARE BY COUNTRY 45 48 4 3 4 3 4 3 4 3 Unit: % Source: 2014 Industry Data 2014 Total Import 767,000 MT

7 JAPAN FOOD BEAN USE NATTO TOFU MISO SOY MILK OTHER 1,000,000 MT 50% 15% 5%5% ★ Additional + 200,000 MT Soy Equivalent of non-GMO soybean meal are imported for soy sauce & soy protein process

8 JAPAN FOOD BEAN TYPE 1,000,000 MT OTHER ALL NON-GMO IP

9 WHAT?

10  Non-GMO  Through IP Handling  Positive List History  Delivery Time  Price CONDITION OF PURCHASING

11 NATTO TOFU MISO SOY MILK OTHER Protein > 42 % Small Seed Size White Hilum Low Price Medium Size Balance between Oil/Protein TERMS REQUESTED BY SOYFOOD COMPANY

12 SHIFT FROM BULK TO CONTEINER FOOD BEAN IMPORT IN JAPAN 1995-2014 44 45 48 49 59 70 70 70 70 70 75 77 80 83 87 44 45 48 49 59 70 70 70 70 70 75 77 80 83 87 5 7 8 20 5 7 8 20 95 93 92 80 56 55 52 51 41 30 30 30 30 30 25 23 20 17 13 95 93 92 80 56 55 52 51 41 30 30 30 30 30 25 23 20 17 13 ■■ ■ Container ■ Bulk

13 WHERE?

14 Processing Suitability★★★★★★?★★★★★★ Stable Supply★★★★★★★? ?★★ Logistics & Delivery★★★★★★★★★★★ Price★★★★★★★★★★★★★ Country IP Quality JAPANESE IMPORTER’S VIEW OF NON-GMO FOOD BEAN ORIGIN

15 U.S. V.S. CANADA FOOD BEAN SHARE 2002-2014

16 CONCLUSION

17 U.S.-JAPAN PARTNERSHIP  The world top IP food bean producers  The world top infrastructure  One of the most stable & reliable source of IP food bean to Japan  The world largest int’l partner who will continue to support Japanese Food Industry  The oldest partner for Japanese Food Bean market 1956 2015 U.S. is:

18 WHAT JAPAN EXPECTS FROM U.S. 1.Stable supply of non-GMO IP food beans 2.New seed development to meet specific needs of the market (i.e. white hilum for miso) 3.Permanent support via USSEC

19 THANK YOU


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