1. Fonts and Typography Section 7.3

2. Typography Typography: the style, arrangement, and appearance of text Well designed text makes your page more readable Different texts help call attention to important information and present it clearly and logically

3. Font Types Font: a set of characters that have a specific shape and style Each font is assigned a name Times New Roman Arial Verdana

4. Font Size Fonts can be displayed in different sizes A point is a traditional unit of type measurement The larger the point size, the bigger the text appears on the screen

5. Bold, Italic and Underline Text can be bolded, italicized or underlined On web pages underlined text usually indicated a hyperlink If you underline text that is not a hyperlink, users will get confused! Avoid underlining text! Instead of underlining text to make it stand out, bold or italicize it

6. Font Alignment Alignment is the position of text on a page Left Centered Right Aligned Justified

7. Left Aligned Text Left aligned text is positioned with the left edge of the page. Text is usually left aligned automatically when you enter it on a page

8. Centered Text Centered text is positioned in the middle of the page

9. Right Aligned Text Right aligned text is positioned flush with the page’s right edge

10. Justified Text Justified text is positioned so that all l ines have the same left and Right margins

11. Font Color Color can help draw attention to important text Many web designers use a single color for most text, and then use one or two additional colors to attract a reader’s attention to key content Always use web safe colors!

12. Readability of Text If the text on your page is difficult to read, visitors will surf elsewhere. All text on the page, including heading and caption should be legible on a monitor

13. Types of Fonts Fonts can be divided into two categories 1. Serif 2. Sans Serif 1. Serif These fonts have an extra line or curve on the ends of certain letters or numbers Have little “feet” Bell Book Antiqua

14. Types of Fonts 2. Sans Serif Fonts 1. Most people find sans serif fonts easier to read. 2. They do not have little “feet” Arial Verdana

15. High Contrast Fonts and Backgrounds You must always consider your page’s background when choosing font colors. Make certain that there is enough contrast between your text color and your background to make the text readable

16. Fonts and Backgrounds Text is easier to read when it is used with an appropriate background. The color and size of the text as well as the color and pattern of the background influence readability. Is this text easy to read?

17. Fonts and Background Text is easier to read when it is used with an appropriate background. The color and size of the text as well as the color and pattern of the background influence readability. Is this text easy to read?

18. Use Styles and Colors Sparingly Too much bold or italic makes text difficult to read. Use different styles and colors to emphasize important items, but do not emphasize too many things on one page

19. Consistency No matter what font you choose, you should use the same formatting throughout the site Align text consistently

20. Limit the Amount of Fonts Limit the number of fonts you use on one page A page that contains too many fonts becomes disjointed Fonts draw attention to themselves not to the content you are trying to portray Use a maximum of three fonts per site 1. Banner 2. Headings 3. Body Text

21. Appearance Just like colors, fonts should visually support the message of your site and page Gary’s Hard Rock CD Store Kenny’s Historic Cafe